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Dealers think Mazda's new Mexico plant will increase Mazda3 sales by 20%

Mazda3 sales in the US were down about 15 percent last year to a total of 104,713 units. According to a report from Automotive News, though, the slowdown in sales has been due more to production constraints than demand.
Good news for Mazda dealers, then, that a new plant in Salamanca, Mexico has just come online. Tom Carey, chairman of Mazda's national dealer council, told AN, "We're going to be in good shape because of that Mexico inventory." If estimates prove accurate, sales of the Mazda3 will increase by about 20 percent when the new plant begins production this month.
If those lofty projections come to pass, Mazda will reportedly be on track to exceed 300,000 total sales in the US in 2014, which would represent the brand's highest figures since its 375,000-unit peak in 1994. The brand hopes to sell more than 400,000 vehicles in the US by 2016, and with well-received products like the latest 3 and Mazda6 sedan, such expectations seem quite possible.

Mazda rotary engine returns in 2020 as an EV range-extender

It's really, truly, finally happening, folks. The rotary engine is coming back. And just as the many rumors, patents, and even a Mazda2 prototype suggested, it will return as a range extender for an electric car. The news comes from an official announcement from Mazda itself. We won't have long to wait, either, as the rotary-supported EV is slated to go on sale in 2020. It will be one of two electric vehicles available, the other being fully electric. Mazda also mentions that the rotary powertrain is small enough to fit "shared packaging layouts." It's a possibility that these two vehicles are variations on the same model, similar to the Hyundai Ioniq and Honda Clarity. Mazda further notes that the rotary engine will also be able to run on liquified petroleum gas, citing the engine's ability to handle gaseous fuels. This has us wondering if Mazda will offer compatibility with other fuels at some point. Hydrogen could be a good choice for California, and Mazda has had a number of hydrogen-powered rotary-engine vehicles in the past. Propane compatibility could be popular in other regions. Mazda didn't say anything else specific about the vehicle besides highlighting the rotary engine's high power output with a small package and smooth operation. It also mentioned that the range-extended car could be used as a source of electricity when the power grid is down. We're sure to learn more as we near the car's 2020 launch date. Related Video:

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.