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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

2019 Mazda3 Hatchback AWD Premium Second Drive | Gushing about an exceptional car

The 2019 Mazda3 Hatchback is quite simply one of the best cars I've ever driven. During my week with one, specifically a range-topping Premium package version for $31,335, I struggled to come up with bad things to say apart from elements like rear visibility and back seat headroom that are directly related to its distinctive, avant garde design. That's an acceptable tradeoff in my book. So many of the new 3's elements can serve as a measuring stick for other cars. Not just its specific compact hatchback/sedan class, but all other cars, period. I had the Mercedes CLS 450 at the exact time, a car I deeply appreciate and that cost $69,000 more, and yet it was a struggle to decide which I wanted to drive. Perhaps not surprising given the 3's history, but the measuring stick is set first by the handling. It dances between corners with composure and feedback that you just don't get in cars any more ͖ let alone at this price point. This is a car you feel through your butt, your heels on the floor and your hands on the wheel. Everything is just so right. And it should be noted that I came to this conclusion before remembering that Mazda switched to a cheaper, less sophisticated torsion beam rear suspension for this latest model. Perhaps you can tell the difference driving 10/10ths at a test track, but in the real world, I certainly didn't notice or log a complaint. Grip is superb. Even when the tires gave way a bit on my mountain road evaluation route, there was only a bit of squealing and it resolutely whipped itself through hairpins with shockingly little understeer for a front-drive-based car, helped no doubt by its all-wheel drive system. It would be interesting to see how much understeer the front-drive versions allow, and whether AWD is mitigating torque steer given the 3's not-insignificant power. As it is, the 3's standard 2.5-liter four-cylinder produces 186 horsepower and 186 pound-feet of torque, which is substantially better than virtually every other base engine in the segment. Its throttle response should be copied by everyone, as should the steering. OK, maybe not Porsche, which I keep finding myself drawing comparisons to whenever experiencing a new Mazda. Take that as the compliment it seems to be. I'd also like to note that the 3 has a six-speed automatic transmission rather than an easily confused eight-, nine- or eleventy-speed unit. Or a damn CVT.

Mazda files patents for a sequential twin-turbo setup

Mazda has a history of interesting engine technologies, from yesterday's rotary engine to tomorrow's compression ignition engine, and new patents show it still may have some internal combustion tricks up its sleeve. The one on display in these patents isn't especially new in concept, though. A sequential twin-turbocharger setup is something Mazda itself used on the third-generation RX-7. But it's something we haven't seen much of lately. It looks like it could have some possible advantages over older sequential systems, and it has some potential advantages for enthusiasts. First a quick and dirty primer for what makes a sequential twin-turbo system distinct from other twin-turbo systems. In many twin-turbo engines, there are simply two turbos that work together as one bigger turbo. They're the same size, and they spool up at the same time. With a sequential setup, at low rpm, a smaller turbocharger is spooled up first at low-rpm for quicker throttle response, and as the rpm and exhaust pressure increases, a valve opens up that allows a larger turbocharger to also spool up and provide high-rpm boost. That's basically how the Mazda design shown above functions. A big flap blocks off the larger turbocharger exhaust inlet, channeling all the exhaust to the smaller turbo. When more exhaust is available at high rpm, it looks like that flap opens up to spool up the big turbo, too. What's interesting here is that the way the turbochargers are packaged takes up less space than past systems. It looks like both turbos are contained in one unit that shares the same exhaust outlet, meaning the exhaust manifold could be kept simple and compact. In fact, the piping for compressed intake air could also be shared, reducing the amount of piping, which would further decrease the amount of materials and possible failure points. There are a number advantages of making this system smaller. The potential applications of the system are much greater, since it could fit in smaller cars with smaller engine bays. Making the system smaller also means that there won't be as much weight, which is important from both fuel economy and performance standpoints. Finally, the smaller setup likely uses fewer materials, which could make the system cheaper and thus easier to offer on a wider range of vehicles, or at least more profitable for Mazda.