Silver 2005 Mazda3 on 2040-cars

Auto blog

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

2021 Mazda CX-5 Review | What's new, safety, prices and pictures

If you're looking for a compact luxury SUV but are iffy about the higher price tags and running costs (quite understandably), the 2021 Mazda CX-5 is a perfect alternative. It all starts with its elegantly sporty styling and carries inside where its handsome design and plush materials are a clear step up from others at its price point. Then, when you're behind the wheel, the CX-5 impresses with engaging driving manners that we've routinely described as being indicative of a "budget Porsche." Its available turbocharged engine even has as much or more power as several similarly sized luxury crossovers. Now, if the CX-5 can be credibly considered an alternative to luxury vehicles, it's safe to say that it also stands tall against non-luxury choices like the popular Honda CR-V and Toyota RAV4. Certainly, its style, plush interior and driving manners count for a lot. It also gets a new infortainment system for 2021, addressing one of this Mazda's few low points. It's still smaller than those top competitors, particularly in the cargo area, so if max utility and versatility are a priority, it may not be the best choice. Fashion and function rarely go hand-in-hand, and the CX-5 is no exception. What's new for 2021? The CX-5 gets a much-needed new infotainment interface for 2021. It's the same unit found in the smaller CX-30 that dramatically improves upon Mazda's previous interface with its large 10.25-inch display, better graphics and menu structure, and revised controls on the center console. Many will still prefer a touchscreen interface, but this is no longer the potential deal breaker it once was. Another addition for 2021 is the CX-5 Carbon Edition, pictured below, which adds black trim and wheels to an exclusive Polymetal Gray exterior, as well as a red leather interior.  What's the CX-5 interior and in-car technology like? The CX-5 boasts a handsome, upscale design with materials to match, exuding a premium vibe that none of its direct competitors can match. Its top two trim levels, Grand Touring Reserve and Signature, have seats that are heated all around and ventilated up front, covered in high-quality leather with contrast French stitching. There's stitching on the dash, too, though it goes through rubbery stuff. The padded and stitched pleather on the doors and center console are a nicer touch, as is the subtle dark wood and alloy trim — especially the air vents that seem to jut out from within the dash.

Bighearted enthusiast rescues stranger's Mazda RX-7 from floods

With Tropical Storm Cristobal charting a path for the Gulf Coast, a Biloxi, Mississippi, local named Khuong Nguyen wanted to get his FD-series Mazda RX-7 out of the storm — the coupe had some bad seals that would let in rain. He parked the orange and black coupe in the bottom story of a parking garage at the city's Golden Nugget Casino, which kept the rain from getting in. But Cristobal came on stronger than expected, creating a new threat of water from below when the parking garage began to flood. Austin Owens, a Gulfport resident about 10 miles from Biloxi, saw photos of the RX-7 with water up to its rockers on a local Cars and Coffee page. As he would later tell Jalopnik, the RX-7 being one of Owens' dream cars, he decided he needed to rescue it. Just to make sure we're all on the same page, a young man braved a tropical storm in his own vehicle to save a stranger's RX-7 in another city. Owens dragooned a friend and hopped in a Ford Bronco, dodging closed roads and fording three or four feet of water on open roads. They drove to Home Depot to pick up cinder blocks, then headed to the Golden Nugget parking garage. As Owens and his friend arrived, they met Nguyen and a couple of his friends pulling Nguyen's second car, a Ferrari 360, out of the garage on a trailer. The RX-7 had already been set on wood blocks, thin bricks, and some orange wheel chocks, but the stilt job wasn't high enough in front; the water in parts of the garage was knee deep. Owens jacked up the RX-7 to get the cinder blocks under the front wheels; the rear end was fine, due to the slope of the garage floor. Success. As one of Nguyen's friends told Jalopnik, Owens' actions "did give us adequate time to combat the rising water." The success came at a cost, though, Owens reporting, "We actually killed the [BroncoÂ’s] transmission on the way out. We actually had to drive in second gear all the way home" due to floodwater seeping into the transmission. He has no regrets, explaining his derring-do with, “ItÂ’s a rare car ... I would hope somebody would do the same for me if I was in the situation with a car of that stature. I didnÂ’t have it in my heart to leave it there." With the story blowing up on Facebook, he told the legion of enthusiasts sending their respects, "Appreciate the love, but IÂ’d expect the same for one of my cars," followed by, "Alright, whoÂ’s down for some Forza?" Save for the original seal issue, the RX-7 came out of the storm with no issues.