Mazda Mazda3 Grand Touring on 2040-cars

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First 2014 Mazda3 ad appears

If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we'd be forced to admit that we find the new 3 quite fetching our own selves.
To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.
Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3's dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback's dash-top - albeit one that doesn't look like a clear piece of glass. Take a look below, and while you're there, check out a just-released official video of the Mazda3's reveal in New York.

Mazda's mission for the 2017 CX-5: Smooth out the NVH

NVH: the dreaded noise, vibration, and harshness. According to current Mazda CX-5 owners, as well as those who decided against becoming owners, NVH was its biggest area of need. Traveling in the CX-5 was just too loud, so Mazda's engineers made sure that the redesigned, second-generation model would offer its occupants a more serene environment in keeping with quieter competitors. To reduce wind noise, more aerodynamic parts were strategically placed about the exterior, while extra efforts were made to reduce low-frequency noises on coarse surfaces. According to Mazda engineer Dave Coleman, the new CX-5 is nearly as quiet as its platform-mate, the 2016 CX-9. Actually, to be very accurate, all Mazdas apart from the CX-3 and 2 (aka Toyota iA) now share that platform. Another reason compact SUV buyers opted to skip the CX-5 was its comparatively firm ride. So, while the CX-5 remains "head and shoulders above the segment for handling," according to Coleman, the ride was improved. One of the primary ways of achieving that was the adoption of rigid steering mounts, which allowed for the suspension to be less stiff without a loss in handling precision. View 12 Photos Of course, handling remains a key reason to buy the CX-5, and it's improved for 2017 courtesy of an increase in body rigidity, the adoption of liquid-filled front suspension bushings, and Mazda's G-Vectoring Control. Under the hood, every CX-5 now comes standard with the 2.5-liter Skyactiv-G four-cylinder, with output figures to be announced at a later date. The 2.0-liter, previously standard on the Sport trim, has been exiled to other markets. However, finally making its appearance on these shores is Mazda's 2.2-liter Skyactiv-D diesel engine. Although Mazda did its darndest to make it certifiable in the United States without a urea injection system, it was ultimately unable to do so without resorting to an ultra-sluggish throttle response that engineers deemed was anathema to what was expected of a Mazda. Therefore, the diesel-powered CX-5 will indeed have a DEF tank that will need to be periodically topped off to not run afoul of emissions regulations. Otherwise, the 2017 CX-5 is very much an evolution of the SUV it replaces. Customers thought its size was just right, so its passenger and cargo area remain in the same ballpark.

Mazda Kai concept hints at a more muscular, refined Mazda3

Mazda is packing some serious punch for the Tokyo Motor Show, unveiling a stylish hatchback it's calling the Kai Concept to go along with the earlier reveal of the show-stopping Vision Coupe. The compact five-door concept heralds a new generation of cars for the Japanese automaker, which is best known for making sporty, smallish and well-designed vehicles — such as the Mazda3, from which this concept derives its design direction. This version smooths over most of the Mazda3's sharp body creases in favor of smooth, undulating body panels that dramatically reflect light and reflect Mazda's KODO design language. It also gets more narrow, aggressive-looking headlights and a unique overhead profile, with two panes of glass that continue from the windshield and are intersected by a solid-color center, like a U-shaped moonroof. The Kai is powered by a next-generation Skyactiv-X combustion engine, which uses Mazda's proprietary compression ignition system to give the gas-powered engine the fuel efficiency, torque and initial acceleration response of a diesel powertrain. Which is encouraging, considering the Mazda3 already delivers impressive fuel economy. Inside, the concept hints at more refinement, with streamlined chrome accents popping from the black dash and interior panels. It all rests on Mazda's Skyactiv Vehicle Architecture that reflects human-centered design philosophy in everything from redesigned seats to maintain the spine's natural "S" curvature, to NVH tweaks to encourage a quieter, more comfortable ride. Mazda has said it plans to put this concept into production, but there's no word yet on when exactly that will be.Related Video: