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Mazda MX-30 crossover is brand's first EV, with sporty, coupe-like looks

TOKYO — Mazda's first production full electric car has finally been revealed, and it's called the MX-30. And the name and shape point to it being a sporty, fun EV, though we're still waiting for more details. Starting with the name, the 30 designation gives you an idea of its size, which is similar to the upcoming CX-30, itself close to the Mazda3 hatchback. And importantly, it has the MX prefix, which is only used on Mazda's sporty cars, typically with piston engines. The RX prefix is for sporty rotary cars. So clearly the aim of this car is to be fun. Its shape points to sportiness, too. It has a fastback roofline that is coupe-like. In fact, you could arguably call this a coupe, since it uses the same type of rear half-door arrangement found on the RX-8 and Saturn Ion coupes. And of course it was used on the less coupe-like Honda Element and Toyota FJ Cruiser. The roof also is available in a contrasting graphite color. The lower half of the body is simple, and a bit boxy with the blunt nose. That nose features a much smaller rendition of Mazda's pentagonal grille, and the grille blends into the headlights. And like all crossovers, the MX-30 has big plastic fender flares. Inside, the MX-30 features a typically minimalist, modern dashboard that's low and wide. New for the MX-30 is a touchscreen display for climate control functions, and it sits on a "floating" center stack and console. The cabin features unique materials such as fabric made from plastic bottles, and cork in the center console. That cork is made of leftovers from a cork stopper company, and it's a nice throwback to Mazda's origins as a cork producer. While we get a great look at the MX-30 inside and out, Mazda was light on critical details for an electric car: power and range. Both are mysteries, though it seems it is a single-motor vehicle, and so is likely front-drive only. It does feature an electric version of G-Vectoring Control, which is the system that reduces torque with steering input to shift weight forward for a larger front contact patch and more eager turn-in. The battery, located in the floor of the car, is cooled with a refrigerant, so it isn't simply air-cooled, and the car will be compatible with DC fast charging stations. Mazda also didn't provide an on-sale date for the MX-30. We expect it will be available sometime in the next year. Whether it will come to America is also an open question. But as a stylish crossover, it seems like it would be an EV with U.S.

Lexus, Mazda win KBB 5-Year Cost To Own Awards

We focus a lot on what new cars are like to drive, but it's difficult on a one-week loan to really get a sense of what a car is like to live with. Sure, we try to recreate that sense with our long-term vehicles, but even after a year, it's impossible to know fully learn about a car, particularly in terms of reliability and cost of repairs. For 2014 model year vehicles, Kelley Blue Book has put together a list of the most affordable vehicles over a five-year period.
At the tippy top of the list are Mazda and Lexus, with the Zoom-Zoom automaker winning the award for best non-luxury brand. Lexus, meanwhile, was the most affordable luxury marque over a five-year period. It's interesting to note, though, that not a single Mazda won its segment in this year's awards.
General Motors did quite well, taking eight segments, including both the subcompact and plug-in segments, with the gas-powered Chevrolet Spark and Spark EV. The Chevy Camaro SS and ZL1 took the high-performance car award. Toyota was well represented, with five winners split between the main brand (Corolla, Prius C and Tacoma) and Lexus (LS and RX).

Mazda reports highest profits in its 94-year history

We may only be a third of the way through 2014, but for Japanese companies, March 31 marked the end of fiscal 2014, and it was a banner financial year for Mazda's global operations. The Japanese independent saw its highest global operating profits in its nearly 100-year history. Its global operating profits were up a huge 238 percent. Yes, a 238 percent increase over 2012 to 1.36 billion euros ($1.88 billion), eclipsing the brand's previous best year, 2008, by 12 percent. Net earnings, revenue and global sales volume also saw increases over the last fiscal year.
What's most impressive, though, is where Mazda saw improvement. The notoriously rough European market was rather kind to the Zoom-Zoom brand, where sales increased 25 percent to 163,000 units. That figure was bolstered by a 35-percent sales increase in Great Britain and a 20-percent jump in Germany, Europe's two largest markets. Japanese sales, meanwhile, were up a respectable 13 percent, to 244,000 units. In China, Mazda saw a 12 percent bump.
Notice we aren't talking about North American sales? That's because Mazda only saw a moderate, five-percent gain in the New World, with sales climbing to 391,000 units in the US, Canada and Mexico. This is particularly disappointing considering Mazda has launched three critically acclaimed products (CX-5, Mazda6 and most recently, Mazda3) for the North American market over the past two fiscal years. Still, it isn't a particular reason to be concerned, as IHS industry analyst Stephanie Brinley notes. "Five percent isn't terrible," Brinley told Autoblog, saying that Mazda should see a bump in 2014 as the Mazda3 picks up steam.