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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

Mazda is going to start restoring first-generation Miatas

Many of the world's premium car companies have in-house restoration shops that help provide parts and complete restorations to owners of classic models from the marques. Ferrari has one, Lamborghini has one, Mercedes-Benz has one. Now Mazda will have one, and it will be focused on the Mazda Miata, also known as the MX-5 in Europe, and the Roadster in Japan. And although some might think the Miata is too new for restoration, remember that it was launched in 1989, so it's closing in on 30 years old. Japanese Nostalgic Car broke the news of the restoration service, which will start accepting applications for restoration service this year, with the first work being done at the start of 2018. Mazda explains on its site (Google Translate is recommended) that owners of first-generation Miatas were telling the company they really wanted to restore and maintain their little convertibles for as long as they could, which is what prompted the company to pursue the service. Before offering it to customers, the company did a trial restoration of an early Miata (Roadster in Japan). Once Mazda starts restorations, it said the services will be tailored to the individual cars. In addition to restoration services, Mazda announced it will also start selling reproduction parts for first-generation Miatas. On the list of parts are new tops, Nardi wood steering wheels and shift knobs, and even the original-style Bridgestone tires. The company also said that it will add more parts later depending on which ones are most in demand. Unfortunately, according to Japanese Nostalgic Car, the service will only be available to owners in Japan for the time being. The service will also only be for first-generation models. But perhaps if the program is successful, and there's demand for other regions and generations, Mazda might expand the service. Related Video: Featured Gallery Mazda Roadster restoration View 10 Photos News Source: Japanese Nostalgic Car, MazdaImage Credit: Mazda Mazda Maintenance Convertible Performance Classics

Mazda says 83 percent of new cars bear Skyactiv moniker

Mazda's US sales are down a little bit but the company's fuel economy is almost assuredly up. That's because its fuel-saving Skyactiv drivetrain technology is essentially taking over US vehicles sales. To the tune of about five out of every six vehicles sold, at least. While the Japanese automaker's US sales in February fell 2.4 percent from a year earlier, Skyactiv accounted for 83 percent of its sales last month. Most notably, Mazda6 sales jumped 46 percent from a year earlier, while Mazda CX-5 sales were up 72 percent. The company also celebrated the opening of its factory in Salamanca, Mexico, where it will make models such as the Mazda2 and Mazda3. The company is not resting on its fuel-economy laurels either, apparently. In January, it was reported the company is hard at work on its next-generation Skyactiv technology, which will boost fuel efficiency by as much as 30 percent by using diesel-like high compression. As it is, Mazda had the highest fleetwide fuel economy of any major automaker in the US for the 2013 model year with a 27.5 mile per gallon average, according to the Environmental Protection Agency (EPA). Honda came in second with 27 mpg. Check out Mazda's press release below. MAZDA SKYACTIV® TECHNOLOGY SETS RECORDS IN FEBRUARY - Mazda Celebrates Grand Opening of All-New Production Facility in Salamanca, Mexico - IRVINE, Calif., March 3, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported February U.S. sales of 24,431 vehicles, representing a decrease of 2.4 percent versus last year. Year-to-date sales through February are down 6.7 percent versus last year, with 43,155 vehicles sold. Key February sales notes: Mazda's SKYACTIV® TECHNOLOGY accounted for 83.2 percent of all vehicle sales during the month of February. This is the largest percentage of Mazdas equipped with SKYACTIV TECHNOLOGY sold in one month, and second-best month of total volume ever with 20,245 vehicles sold. Mazda6 experienced its second-best February since 2008 with 3,945 vehicles sold, representing an increase of 46.0 percent, year-over-year (YOY). February 2014 was CX-5's best month ever with 9,353 vehicles sold, good for an increase of 71.6 percent, YOY. February was one of the most historic months for Mazda as it celebrated the grand opening of its all-new engine and vehicle assembly plant in Salamanca, Mexico.