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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

2018 Mazda CX-5 Buying Guide | Specs, safety, expert reviews, and more

Crossovers are all the rage these days, and spunky Mazda devotes half of its six-vehicle portfolio to the segment. The compact CX-5 slots right in the middle of its crossover lineup, size-wise, and outsells all other Mazda vehicles by a country mile, with sales continuing to climb so far in 2018. The CX-5 was the first car to feature Mazda's KODO design language, which has given its vehicles a more premium appearance and made the CX-5 longer-looking and more taut. Now in its second generation, Mazda offers the CX-5 in Sport, Touring and Grand Touring trims, with the option of front- or all-wheel drive configurations. This Autoblog buyer's guide is aimed at helping you to make an educated decision about whether to buy the 2018 Mazda CX-5. We'll summarize safety and reliability ratings, engine specs and horsepower, fuel economy ratings and pricing. We'll also touch on what Autoblog's professional reviewer thinks of the crossover. Is the 2018 Mazda CX-5 safe? Based on its crash tests, the National Highway Traffic Safety Administration gives the 2018 CX-5 a four-star overall rating. It awards five stars for frontal- and side-crash protection, and four of five stars for rollover crashes. The Insurance Institute for Highway Safety further vouches for the 2018 Mazda CX-5, giving the crossover its coveted Top Safety Pick + award — at the time of this writing, the only compact crossover to get this rating, thanks to available adaptive headlights. It also has good ratings for all of its crash-test metrics and headlights, a superior rating for front-crash avoidance, with optional equipment, and an acceptable rating for the ease of use of the child-seat LATCH anchors. We encourage you to visit the NHTSA and IIHS websites to review ratings on the specific vehicle you're researching. Is the 2018 Mazda CX-5 reliable? J.D. Power gives the 2018 Mazda CX-5 an overall score of 75 out of 100, considered average. On its 10-point scale, it rates the vehicle an 8 on overall quality, which is in the average range, and 9 — considered among the best — for overall performance. It rates an 8 for overall depreciation. As is customary, we note that Autoblog has raised concerns about the way J.D. Power weights serious and less-serious reliability issues. You can read more about that here. According to NHTSA, there has been one recall involving 682 models of the 2018 CX-5 because the side curtain airbags may not properly deploy following a side-impact or rollover crash.

Import pickup truck-killing Chicken Tax to be repealed?

After over 50 years, the so-called Chicken Tax may finally be going the way of the dodo. Two pending trade deals with countries in the Pacific Rim and Europe potentially could open the US auto market up to imported trucks, if the measures pass. Although, it still might be a while before you can own that Volkswagen Amarok or Toyota Hilux, if ever. The 25-percent import tariff that the Chicken Tax imposes on foreign trucks essentially makes the things all but impossible to sell one profitably in the US, which lends a distinct advantage to domestic pickups. Both the Trans-Pacific Partnership with 12 counties and Transatlantic Trade and Investment Partnership with the European Union would finally end the charge. According to Automotive News though, don't expect new pickups to flood the market, at least not immediately. These deals might roll back the tariff gradually over time, and in the case of Japan, it could be as long as 25 years before fully free trade. Furthermore, Thailand, a major truck builder in Asia, isn't currently part of the deal, and any new models here would still need to meet safety and emissions rules, as well. Automotive News gauged the very early intentions of several automakers with foreign-built trucks, and they weren't necessarily champing at the bit to start imports. Toyota thinks the Hilux sits between the Tundra and Tacoma, and Mazda doesn't think the BT-50 fits its image here. Also, VW doesn't necessarily want to bring the Amarok over from Hannover. There is previous precedent for companies at least considering bringing in pickup trucks after the Chicken Tax's demise, though. The Pacific free trade deal could be done as soon as this fall, while the EU one is likely further out, according to Automotive News. Given enough time, the more accessible ports could allow some new trucks to enter the market.