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Mazda starts production of new MX-5 Miata in Japan

We often regard a new model as having arrived when its manufacturer reveals it for the first time. But you might argue that nothing is official until actual production gets underway. And that's just what's happened now with the new Mazda MX-5. The fourth-generation Miata was unveiled a few months ago, and now the first examples have begun to roll off the assembly line at Mazda's Ujina plant in Hiroshima. The first ones are set to stay in Japan, where the new roadster is being introduced initially. Deliveries are set to launch in June. After that, we can expect the new MX-5 to proliferate to markets around the world, including our own. To date Mazda has sold more than 950,000 of its little roadsters, making it the best-selling two-seat sports car in the world. It shouldn't be long, then, before the new model tips it past the million-unit mark. 2015/03/05 Mazda Starts Production of All-new Mazda MX-5 HIROSHIMA, Japan-Mazda Motor Corporation today began production of the all-new Mazda MX-5 two-seater lightweight sports car (known as Mazda Roadster in Japan) at Ujina Plant No.1 in Hiroshima. The first models produced are destined for the Japanese market. Sales of the all-new MX-5 will begin in Japan around June this year and interested buyers can make an appointment for pre-sale discussions through a dedicated website from noon on Friday, March 20. Following sales start in Japan, the MX-5 will be progressively rolled out to overseas markets. The MX-5 is an iconic model representing Mazda's vehicle engineering philosophy: the pursuit of driving pleasure. With production exceeding 950,000 units as of the end of January 2015, the MX-5 continues to hold the Guinness World Record for the world's best-selling two-seater sports car. In order to respond to ever increasing demands for safety features and environmental performance while maintaining the element of fun that has always defined the model, development of the fourth generation MX-5 was carried out under the motto "innovate in order to preserve". In addition to incorporating SKYACTIV TECHNOLOGY and KODO-Soul of Motion design, development focused on enhancing the senses and sensations through which people enjoy cars. Moving forward, Mazda will continue to enrich the lives of its customers through a variety of touch points including the production of high-quality vehicles, and become a brand that maintains a special bond with its customers. Related Video:

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

The Mazda MX-5 Miata RF's trick roof will cost you at least $2,555 extra

Now that loyal customers have been given the opportunity to preorder the Mazda MX-5 Miata RF Launch Edition, Mazda has finally announced pricing for the regular 2017 MX-5 RF lineup. The vehicle, with its gorgeous power retractable hardtop, will come in two trims – the MX-5 RF Club and Grand Touring when the vehicle goes on sale early next year. The MX-5 RF Club with the manual transmission is priced at $32,390, including $835 destination, which represents an additional $2,955 over a six-speed manual MX-5 Club with a soft top. An automatic is a $730 option for both RF and soft top Club models. The range-topping MX-5 RF Grand Touring trim will start at $33,455 with a six-speed manual transmission, which is $1,170 less than the Launch Edition's price tag of $34,685 and $2,555 more than a soft-top model. Opting for the automatic transmission on the Grand Touring trim bumps the price tag up to $34,660. The MX-5 RF models are similarly equipped to the soft-top models. The Club models benefit from cloth seats with red stitching, a limited-slip differential (when equipped with a manual transmission), suspension from Bilstein, and an optional Brembo brake and BBS wheel package for an extra $3,400. The more luxurious Grand Touring models get adaptive headlights, heated leather seats, and lane departure warning. The MX-5 RF models, just like the regular soft-top models, don't have many options. Hands-free keyless entry is a $130 option, while premium paint options, which includes Machine Gray Metallic (the same color on the Launch Edition) and Soul Red Metallic both cost $300. Crystal White Pearl Mica is only available on Grand Touring models and will cost an additional $200. Unlike the Launch Edition that was limited to only 1,000 units, there's no production limit on the regular MX-5 RF. Mazda will being delivering the MX-5 RF Launch Edition in February of 2017, with the standard MX-5 RF models following shortly after. Related Video: Featured Gallery 2017 Mazda MX-5 Miata RF View 15 Photos News Source: MazdaImage Credit: Mazda Mazda Convertible Lightweight Vehicles Performance pricing mazda mx-5 rf