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Our Mazda MX-5 Miata has the best engine bay in the business

One of the things that's really disappointing about modern cars is how they all hide their technology under a proverbial bushel. You pop the hood, and nine times out of 10, you're faced with some amount of black plastic hiding the functional bits. On some cars the plastic covers the bare minimum to have a "presentable" engine. Others have every tank, hose, wire and screw buried under a layer of smooth plastic. Few exemplify this practice better than engine bay of the current Lexus LS 460, seen below. If Lexus was this embarrassed about its engine, maybe it should have simply bolted the hood shut. However, like with weight gain and power creep, our fourth-generation Mazda MX-5 Miata bucks the plastic trend. Lift the aluminum hood of the little roadster, and you travel back in time more than a decade. (See the gallery up top.) Only one bit of decorative plastic is in sight, and it proclaims the car's Skyactiv technology and hides some of the wires leading to the ignition coils. Otherwise, nothing else is obscured. The shock tower braces, manifolds, battery terminals, the whole shebang is all right there for you to see. What's particularly amazing is that it all looks good. Even in some cars that eschew plastic covers, it's no guarantee of an attractive engine bay. We just had a new Honda Civic Sport hatchback (seen immediately above), and while it doesn't sport a plastic engine cover, you can see from the photo that it's not particularly attractive with tubes and cables snaking every which way. But in the Miata, the hoses and wires are kept to a minimum, and the ones that are there are arranged in a way that isn't haphazard or tangled. Then, in the middle, there's the clean, simple aluminum cam cover as the gleaming centerpiece, similar to those of the first- and second-generation cars. As the owner of a '99 Miata, this detail in particular gives me the warm fuzzies. The fully exposed engine bay fits with the Miata's personality. The car is very straightforward, it features just the absolute minimum of style and comfort additions, and is highly accessible. I would say the Miata's engine bay is the window to its soul, if driving it didn't offer a clearer picture. Related Video:

2019 Mazda MX-5 Miata 30th Anniversary Edition goes bold

For a car with a mischievous grin and penchant for fun, the MX-5 Miata's color palette is on the drab side, but thankfully the 30th Anniversary Edition gets a vivid hue called Racing Orange. Mazda says it "evokes the breaking dawn of an exciting new day," and that it's partly inspired by the bright yellow of the Miata Club Racer concept from 1989. That's all well and good, but it looks to us more like the orange from the 1991 Le Mans-winning Mazda 787B race car. Whatever the reason, we dig the color. It will be important that the new owners like it, too, because the color is everywhere. It's on the brake calipers, door sills, air vents, stitching and piping. Everything else is a black or charcoal color, including the gorgeous Rays forged aluminum wheels, exclusive to this model, and the Alcantara trim on the dash, doors and seats. All versions of the special Miata come with Recaro seats, Brembo brakes, Bose sound system and Apple CarPlay and Android Auto. The manual models add a limited-slip differential, Bilstein shocks and a front shock tower brace. Mazda isn't making many of these special Miatas, with just 3,000 of the soft top and RF combined for the world. The U.S. will get only 500. Customers can order one now at a special configuration website, and they had better bring plenty of cash. The manual soft top starts at $35,915, and the manual RF starts at $38,515. Adding an automatic ups the price by $499 on the soft top and $400 on the RF. Related Video:

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.