2014 Mazda Mazda3 I Grand Touring on 2040-cars

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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

2016 Mazda CX-3 is a 2 cute ute

One day removed from our latest round of spy photos, Mazda has finally lifted the veil on its 2016 CX-3 crossover, giving us our very first glimpse at the Mazda2-based entry into the rapidly expanding world of subcompact crossovers.
Mazda's KODO design language is once again on display, presenting some increasingly familiar styling touchstones including a five-point grille that integrates neatly with the front headlights to present an almost protruding snout that's both clean and complex. Like previous KODO designs, the CX-3's profile features swoopy character lines that highlight the wheel arches and a higher beltline. Mazda has cleverly chosen to black out the CX-3's D-pillar in favor of a floating roof look, a design decision that adds to the model's fashionable styling. It's the rear of the design that borrows most heavily from the Mazda2, largely in the shape of the headlights and rear hatch.
Globally, under that fashionable sheetmetal sits Mazda's 2.0-liter Skyactiv four-cylinder that can be mated to a six-speed manual or automatic. Unfortunately, in North America, it looks like we'll only get the automatic. Regardless of gearbox, power can be sent to an optional next-gen all-wheel-drive system that uses the active torque control system found on the Mazda CX-5. Like the Mazda2, front-drive is standard.

2018 Mazda6 Wagon: Beautiful but forbidden

Mazda has finally revealed the updated Mazda6 wagon it announced a few weeks ago. It's just as beautiful as we expected. The exterior features most of the same updates as the sedan version. They include a grille with more depth and dimension, a cleaner lower fascia, and headlights that are more integrated with the grille. Inside, the dashboard has been revised to look less cluttered, and the high-end leather and suede trimmings of the Signature trim are available. View 12 Photos Of course, the 2018 Mazda6 wagon still won't be available in America. And that's particularly disappointing, especially for this author, because the car looks so great. But we do understand the reasons why. Nobody buys wagons, at least without plastic body cladding on them. Plus, Mazda already offers the CX-5 here in the United States, and it serves effectively the same purpose, but in a much more popular crossover package. Seriously, the CX-5 is Mazda's best-seller over the last two months, selling more than twice as many as the next best-seller, the Mazda3. But there's still a silver lining to our lack of a wagon. You see, a close examination reveals that while the European Mazda6 sedan and wagon get most of the same updates as those in the American market, they won't get the 250-horsepower, 310 pound-feet of torque-producing turbocharged 2.5-liter gasoline engine we're getting. And given a choice, we would probably prefer more power than a wagon variant. The most potent engine over in Europe will remain the diesel 2.2-liter engine making 181 horsepower and 328 pound-feet of torque. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Gallery 2018 Mazda6 wagon View 30 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Geneva Motor Show Mazda Wagon 2018 Geneva Motor Show mazda6 wagon