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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Junkyard Gem: 1985 Mazda 626 Sedan

Mazda began selling cars in the United States all the way back in the late 1960s, with the Cosmo Sport 110S, and many interesting(ly strange) Wankel-powered machines followed, but they eventually gave way to much more conventional piston-powered cars such as the the original 626 that the ex-cork-making company from Hiroshima offered here starting in 1979. That car didn't sell so well, though it looked good and boasted build quality as good as the better-known Japanese brands. Starting with the 1983 model year, a new 626 with front-wheel-drive appeared here, with production continuing through 1987. That car did a better job at luring buyers away from Nissan and Toyota showrooms, but examples are nearly nonexistent today. Here's one of those cars, found in a Colorado yard overseen by Pikes Peak. Just as the GLC became the 323, which became the Mazda3 (after first dabbling with the Protege name), the 626 eventually became the Mazda6 (with coupes badged as MX-6s or Ford Probes for a while in the late 1980s through middle 1990s). The last year for the 626 name here was 2002. This one made it well past the 200,000-mile mark, which was serious stuff for a mid-1980s car (yes, I've found some Toyotas of the same era that doubled that figure and a couple of Mercedes-Benzes that tripled it). The 2.0-liter straight-four in the 1985 626 made 84 horsepower. Not great, but good enough for a 2,500-pound car in that period. Once BMW started adding the "i" to the designation of fuel-injected cars during the late 1970s, everybody else jumped on board the moment they ditched the carburetor. The 626 and subsequent Mazda6 held onto the manual transmission all the way until the 2018 model year, though finding a 6 from the last decade with three pedals in North America is an unusual happenstance. This car even has the optional air conditioning, something that was still considered a rich-people-only luxury by a large swathe of the American car-buying public in 1985. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Do you think the only way to get into a serious road car is to empty your bank account and buy something from the Black Forest? Not so, according to James Garner! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In its homeland, this car was pitched as highly opulent. This content is hosted by a third party.

Mazda returns to rotary with RX-Vision Concept, crowd goes wild

Rotary! Forget everything for a second. Ignore the sleek styling, formed-by-wind sheetmetal, outrageously rear-drive proportions, and general ridiculousness of the sideview mirrors. And please be so kind as to ignore the poorly lit photos here – Mazda has a thing for drama. Concentrate instead on one fantastic phrase from the concept car press release: "next-generation Skyactiv-R rotary engine." The crowd here in Tokyo was downright frothing to get a look at the new concept car – hoping to catch a glimpse of the first evolutionary stage for a RX-9 sports car. The critical factor in that effort is of course the rotary engine. Mazda says that, while production of the powerplant is "on hold," the company has "never stopped research and development towards the rotary engine." The fact that the company has named the new engine gives us great hope that it exists in reality, and will be available for sale at some future date. The devil is in the details though, and there are precious few available at the Mazda stand. Other than a brief history lesson about Mazda's racing heritage, and fuzzy-vision talk about the future, we only have expectations to feed on. Oh, there's also a tiny press release, below. Related Video: HIROSHIMA, Japan—Mazda Motor Corporation unveiled the rotary-powered Mazda RX-VISION sports car concept at the Tokyo Motor Show*1 today. The rotary engine is a symbol of the company's "never-stop-challenging" spirit. RX-VISION represents a vision of the future that Mazda hopes to one day make into reality; a front-engine, rear-wheel drive sports car with exquisite, KODO design-based proportions only Mazda could envision, and powered by the next-generation SKYACTIV-R rotary engine. Rotary engines feature a unique construction, generating power through the rotational motion of a triangular rotor. Overcoming numerous technical difficulties, Mazda succeeded in commercializing the rotary engine, fitting it in the Cosmo Sport (known as Mazda 110S overseas) in 1967. As the only automaker to mass-produce the rotary engine, Mazda continued efforts to improve power output, fuel economy and durability, and in 1991 took overall victory at 24 Hours of Le Mans with a rotary engine-powered race car. Over the years, the rotary engine has come to symbolize Mazda's creativity and tireless endeavor in the face of difficult challenges. While mass production is currently on hold, Mazda has never stopped research and development efforts towards the rotary engine.