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2016 Mazda CX-3 First Drive

If there's any doubt in your mind about the importance of B-segment crossovers, consider this: our review of the 2016 Mazda CX-3 arrives on your screen less than 24 hours after our first test of the 2016 Honda HR-V. Both of these vehicles are hugely important entries for their respective automakers. And while they take a similar shape and will compete head to head, the truth is, they're very different products. The HR-V is a knockout because of its excellent packaging and added versatility over Honda's own Fit and Civic. It's a wholly competent product, and we imagine it'll be one of, if not the best-selling vehicle in the class. In terms of being desirable for customers, it checks all the necessary boxes: frugal, functional, efficient, and affordable. Mazda takes a similar approach, but focuses instead on its key strength of offering cars that are great to drive, and look damn good. What's more, the CX-3 won't have to share showroom space as the HR-V does with the Fit – the all-new Mazda2 isn't slated for the US right now. Instead, the new CUV will serve as an entry point into the brand. Because of this, Mazda is betting big on the CX-3. That all starts with a product that's appealing to the eye. Design director Derek Jenkins says Mazda "didn't want to do the funky route" with its compact CUV – a nudge to the Nissan Juke and Fiat 500X, right there. Instead, the CX-3 uses the Kodo design language that Mazda has perfected since its production debut on the CX-5 in 2012. Across the board, the company's products look incredible, and the CX-3 is right at home amongst Mazda's latest beauties. Notice the long hood with a flowing character line that runs over the front fender and down the body side, chiseled off at the end with tight rear proportions and a small overhang. Huge arches draw focus to the premium 18-inch wheels found on our Grand Touring CX-3, but swallow up the 16-inch rollers used on lesser models. The glass area is kept to a minimum, but visibility from inside is still quite good. Details like the LED accents in the head- and taillamps look premium and aggressive. From all angles, this is an attractive crossover. It's a bold, dynamic entry in a class filled with cutesy, oddball, and bland designs. Underneath the CX-3 is the Skyactiv chassis found in the new Mazda2. At 168.3 inches long, 69.6 inches wide, and 60.7 inches tall, the CX-3 is smaller than the Mazda3 in every dimension except height.

The spirit of these 7 weird Mazdas lives on in today's cars

HIROSHIMA, Japan — When visiting the Mazda Museum in Hiroshima, housed amidst the company's main manufacturing site on the shore of the Enko River, you can follow Jujiro Matsuda's early 20th century entrepreneurial path from artificial cork manufacturer to machine and machine toolmaker, to motor vehicle producer. But probe a bit deeper into the exhibits, and you can uncover more than just a chronicle of corporate achievements: delightfully weird outliers, paragons of oddball design, engineering and marketing solutions It's looking at these delightful misfits that really illustrates Mazda's tale. You can also see precisely how many of these vintage conveyances led directly (or indirectly, or obtusely) to Mazda's most iconic American-market cars and trucks. Our seven favorite precursors, and their lovable successors, are listed below. 1931 Type TCS/Mazda B-Series Mazda's first vehicle was this little three-wheeler, powered by an air-cooled, one-cylinder motor. Because the company lacked a distribution network at the time, the trucklet was marketed by Mitsubishi; hence the three-diamond pattern on its side. All of this is very reminiscent of the company's eventual foray into the U.S. market, where its sales were spearheaded by compact pickups. The B-Series, which was one of the first Mazda vehicles available in the U.S., arrived in 1972, and stuck around through the first decade of the 21st century. Like its partnership with Mitsubishi, Mazda teamed up with stakeholder Ford to market this little truck as Ford's first small pickup, the Courier, the precursor to the Ranger. There was even a rotary-powered B-Series for a few years, but we're getting ahead of ourselves. 1968 Bongo Van/Mazda5 The Bongo allegedly was the first one-box van design in Japan, and apparently it was so popular that the name Bongo became, for a period of time, the generic metonym for the category—the way that Kleenex is a stand-in for all facial tissue. With a tiny rear-mounted engine and a planar expanse of metal to push around, it was not particularly fast, but it was both spacious and innovative. The same could be said of the brand's mini-minivan, the Mazda5, which was available for a couple of generations in the States in the Aughties. Sadly, the name 5 never caught on as a synonym for fun-to-drive family hauler, at least not yet, and the category itself (like nearly every other car category) was crushed in America by the rise of the crossover.

Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.