2013 Mazda Mazda3 I Sport on 2040-cars

Auto blog

Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.

California adapts ZEV mandate with PHEVs for smaller automakers

California is the nation's largest market for zero-emissions vehicles with over 100,000 of them estimated to be on the roads there. The state's goal is to keep that number growing every year. To that end, the California Air Resources Board is now tweaking its rules in a way that might not boost ZEVs but could mean more plug-in hybrids for the Golden State. Jaguar Land Rover, Mazda, Mitsubishi, Subaru, and Volvo asked for an exemption to the state's zero-emissions vehicle mandate last year due to their relatively small development budgets compared to larger automakers. CARB denied their request but did craft a compromise, according to Automotive News. Rather than being required to offer a ZEV in the state, companies with an annual global revenue of less than $40 billion, like those in this group, may instead sell plug-in hybrids to earn ZEV credits. The companies aren't completely off the hook, though. If these plug-in hybrids don't earn enough credits, the corporations must buy them on the market to make up the difference. Automakers with popular electric models like Nissan and Tesla have made a big business through this trading system by selling their surplus to rivals. Tesla alone pocketed $51 million in the first quarter from this part of its business, according to Automotive News. The changes to the regulations also aren't set in stone, yet. CARB is meeting in 2016 and could adjust things further at that time. Related Video: News Source: Automotive News - sub. req. via Hybrid CarsImage Credit: Justin Sullivan / Getty Images Government/Legal Green Jaguar Land Rover Mazda Mitsubishi Subaru Volvo Emissions Electric Hybrid California zev credits zero emissions vehicle

2018 Mazda CX-5 is the only IIHS Top Safety Pick Plus compact crossover

We've highlighted a number of vehicles tested by the IIHS, and specifically ones that come up just a little short of being lauded with the organization's highest safety rating of Top Safety Pick+. The reason most of these vehicles fall short is sub-par headlights. But this time we have a different story. The 2018 Mazda CX-5 actually snagged the coveted award, and impressively, it's the only small crossover SUV the organization has tested to earn it. The reason of course hinges on headlight performance. In order for a vehicle to get the award, it has to have headlights available that score a "Good" rating, in addition to having stellar crash tests. The award for good lighting and the Top Safety Pick+ only goes to the CX-5 with the optional adaptive lighting system available on all trims (optional on the base Sport). The standard headlights on the Sport model earned the second-highest rating of "Acceptable." The CX-5 also earned a "Good" rating in every crash test, including both small-overlap tests. It earned 5 out of 6 points in forward collision prevention, netting a "Superior" rating. There are many safe options in the small SUV category besides the CX-5, though. The Honda CR-V, Hyundai Tucson, Kia Sportage, Mazda's own CX-3, and Mitsubishi Outlander match the CX-5's straight-"Good" crash test ratings. They all also pick up an additional forward collision point in the collision warning category. The best headlights any of them can offer, though, are just "Acceptable," and the standard headlights can be even worse with "Marginal" or "Poor" ratings. Related Video: Featured Gallery 2017 Mazda CX-5: First Drive View 25 Photos News Source: IIHS, MazdaImage Credit: Mazda Mazda Safety Crossover SUV consumer mazda cx-5