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2019 Mazda3 shows off factory bodykit, Miata gets a hardtop at Tokyo Auto Salon

The 2019 Mazda3 wasn't exactly lacking in the sporty style department when it was shown last month in L.A. But everyone, including Mazda, knows that doesn't mean it can't be even sportier. As such, the company is showing off a version of the new compact hatchback at Tokyo Auto Salon, a modified car and aftermarket parts show, with a body kit. It's a subtle one, consisting of a black front lip spoiler, black side skirts, and a longer, slightly upturned rear spoiler. Its low-key design fits in well with the Mazda3's taut, clean lines, and it makes the car look lower and more purposeful. The Mazda3 isn't the only car getting some love at the Tokyo Auto Salon. The company will display an MX-5 Miata with a removable hardtop made of carbon fiber. Now, you may remember that Mazda does offer a hardtop, but just for racing drivers. That top is a bit odd looking with a really high rear-end to clear motorsports-spec roll bars and cages. This top follows the lines of the roadster's soft top, looking much more sleek. Neither sets of parts here have been announced for production, but we wouldn't be surprised to see them show up as Mazda accessories. The Mazda3 body kit in particular seems a shoe-in, since the previous generation Mazda3 had a very similar appearance package available. The Miata top certainly seems as though it was designed with regular consumers in mind. Its future is less certain, though. For one thing, Mazda can point to the Miata RF if you want a solid roof. Then again, Mazda still offered a removable hardtop for conventional Miata roadsters even after the original power-retractable hardtop model was introduced. If it does come to market, though, expect it to be made from more affordable fiberglass and be painted in factory colors. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Kiwi seniors accidentally lock themselves in Mazda3 for 13 hours, nearly die

It's an over-played trope that senior citizens are bad with technology. Its regular use as a comedic device, though, overshadows a more dire circumstance that comes when elderly citizens are paired with gizmos and gadgets they don't fully understand. A couple from New Zealand spent the night in their new, smart-key-equipped Mazda3 after thinking they'd locked themselves in, in what The Otago Daily Times called "a series of 'Murphy's Law' events." The two thought the car wouldn't function without the key fob, which had accidentally been left outside of the car, along with the owner's manual. That, along with the combination of stress, darkness and a lack of overall information about the car nearly killed Mollieanne and Brian Smith. After thinking they'd become trapped, the Smiths, 65 and 68, respectively, tried honking the horn to alert neighbors – it was Guy Fawkes Night, so the sound was drowned out by fireworks – and even took the Mazda's jack to a window in their attempt to escape. When they were discovered and freed 13 hours later, Mrs. Smith was unconscious and Mr. Smith was having trouble breathing, with emergency crews telling the couple another half hour in the car would have killed them. Mr. Smith later told The Otago Daily Times he was "very methodical," but couldn't figure out how to unlock the car. "Once I found out how simple it was to unlock it I kicked myself that I did not find the way out," the 68-year-old told The Times. "I had this mind-set that I did not have the transponder [so I could not get out]." Mazda New Zealand pointed out that is not the case. "It's not a design flaw with the car," Mazda New Zealand General Manager Glenn Harris told The Times. "What we have said to the [dealership] network is, with new technologies, don't forget to show customers how to use them in their entirety [and] how to override them. There is always a manual process to override them." Featured Gallery 2014 Mazda3 Hatchback View 9 Photos News Source: Otago Daily TimesImage Credit: Mazda Auto News Mazda Safety Hatchback Economy Cars mazda mazda3

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.