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Mazda bringing electric car to the Tokyo Motor Show

In June this year, Mazda CEO Akira Marumoto told Automotive News Europe that "the first Mazda battery-electric vehicle will hit the market next year." Earlier this month, Mazda invited journalists to Oslo, Norway, to learn more about the automaker's EV plans and drive a prototype of the e-TPV powertrain, the letter designation standing for electric-Technology Prove-out Vehicle. Mazda had dressed the e-TPV production-intent powertrain under bodywork from the carmaker's new CX-30 compact crossover. Automotive News reports that Mazda will unveil its actual EV at the Tokyo Motor Show next month, which a Mazda spokesperson confirmed.     Mazda developed the powertrain in-house, engineered for buyers in dense urban environments. A 35.5-kWh lithium-ion battery powers a single electric motor wiith 141 horsepower and 195 pound-feet of torque. Range is said to be 200 kilometers (124 miles) on the city cycle, but that's likely on the Japanese or WLTP cycle that returns larger numbers than the U.S. EPA. The mechanical figures lie between the 28-kWh battery of the Hyundai Ioniq Electric and the 40-kWh battery of the standard Nissan Leaf. The EPA rates the less-powerful Ioniq for 124 miles of range, while the more powerful Leaf can go 150 miles. AN writes that Mazda's initial planned markets include Japan, China, and Europe where 124 miles is plenty for day trips. A version serving markets known for urban sprawl would employ a rotary engine range extender, a tech tidbit Mazda's spoken about regularly over the past year.   Iain Curry of Australian outlet Chasing Cars had good things to say about the e-TPV prototype he drove. Curry said the experimental car didn't offer strong regen braking and piped a mild four-cylinder soundtrack into the cabin to give drivers a connection to the ICE experience they're familiar with, but there's no word on whether the production vehicle will be set up the same way. Curry praised the handling, saying the e-TPV felt similar to a Mazda3 on the go and around corners. We'll get more concrete info next month in Japan. The show car in Tokyo will be a "brand-new model" on a new EV-specific platform, and don't be surprised by a compact crossover shape since the carmaker CEO said, "Our global crossover mix is currently about 60 percent."

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Mazda3 officially unveiled

Mazda has officially pulled the sheets off of its 2014 Mazda3. The all-new compact boasts a wheelbase that's a full 2.4 inches longer than the outgoing model, yet the hatchback is a nearly two inches shorter from stem to stern. The machine is also lower and wider than before, which should give occupants plenty of space indoors. The driver gets treated to a new human-machine interface that features a new Active Driving Display for information like vehicle speed and navigation instructions conveniently in the line of sight. Likewise, the vehicle's infotainment system has received a complete rebuild.
Outside, the new Mazda3 makes full use of the company's KODO design language, and to our eyes, the result is one of the most attractive entries in the segment. Jump under the hood, and buyers can expect to find a Skyactiv-G 2.0-liter gasoline engine with 155 horsepower and 150 pound-feet of torque, though no fuel economy estimates are available. For those looking for a bit more thrust, Mazda also offers a 2.5-liter Skyactiv-G gasoline mill with 184 hp and 185 lb-ft of torque. So far there's no word on the diesel engine available to our friends in Europe.
Both engines can be mated to either a six-speed manual or a six-speed automatic and feature the automaker's i-ELOOP brake energy regeneration systems. The recaptured energy is stored in a capacitor and used to power the vehicle's various electrical systems.