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Mazda and Isuzu to collaborate on a new pickup truck

After decades, Mazda has finally untangled itself from its relationship with Ford. The last vestige of that partnership is the BT-50, a rebadged version of the global Ford Ranger pickup truck. Once the BT-50 ends production, Mazda has announced that it will collaborate with Isuzu to develop its next generation of pickup trucks. The BT-50 was co-developed with Ford's Australian division. In their current iteration, the BT-50 and its Ranger twin were never on sale in the United States. Mazda's last pickup in the US was the B-Series, itself also a rebadged version of the old Ford Ranger. Isuzu pulled out of the US passenger vehicle market in 2009, although it still sells commercial vehicles here. Isuzu, continuing a long and complicated relationship with General Motors, co-developed the diesel engine that currently powers the Chevrolet Colorado and GMC Canyon. In select markets, Isuzu sells a rebadged version of the Colorado as the D-Max. Details on the Mazda/Isuzu tie-up are scarce. A single press release simply says "Isuzu will produce next-generation pickup trucks for Mazda, based on Isuzu's pick-up truck model." This isn't the first truck collaboration between the two companies. Since 2004, Mazda has sold the Titan, a rebadged version of the Isuzu Elf commercial truck. The Elf is sold in the US as the Isuzu N-Series. Those in the US hoping for a new competitor in the midsize-truck segment shouldn't get their hopes up for the new truck. There are currently no plans to bring them here. There is hope, though, that Ford will bring the Ranger replacement stateside sometime in the next few years. Related Video: News Source: MazdaImage Credit: WILLIAM WEST/AFP/Getty Images Isuzu Mazda Truck

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Road & Track to take Miata on million-mile march

Road & Track has taken on a Miata project. One hell of a project, if we're honest. You see, the Miata in question, a 1989 example in Mariner Blue, isn't a high-mileage Mazda that the publication intends to fix up, or make race-worthy, or try to flip or give away to a reader or something. No, it's a rather typical well-used NA, with a hefty 325,000 miles on the clock to-date that the staff plans on driving until the six-digit odo reads all zeros again. One million miles or bust (or both, most likely).
Procured for the bargain-basement price of $1,600, complete with seat covers that "really do look like muppet pelts" (according to Zach Bowman) and a bondo-filled love tap on the nose, the NA Miata actually looks like just the sort of fun-machine that a real driving enthusiast would pick up to get some cheap thrills in. The R&T team already has some interesting plans for the Miata, including a potential run up Pikes Peak and loaning it out to readers (or perhaps your author...). Click through to read all about it.