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Mazda sketches Koeru concept ahead of Frankfurt show

Mazda is giving us an early peek at the Koeru concept set to debut at the Frankfurt motor show. With a name derived from the Japanese word for "exceed" or "go beyond," the model is the latest evolution in the company's long-lived Kodo design language. Sketches tend to distort a vehicle's actual proportions, and the perspective on this one appears to be playing some visual tricks. Some things can't be hidden so easily, though. The Koeru appears to wear a more sharply angled version of Mazda's shield-shaped grille, and the headlights evolve the look of the CX-3 with an even narrower squint. The steeply raked rear hatch provides a coupe-like roofline, but we wonder if the angle is this pronounced in real life. Reports from last year suggest that a new CX-9 is on the way in 2016, and we could be getting a preview with the Koeru. Mazda is also purportedly developing a CX-7 successor. We should get a better idea if this show car represents either of those future CUVs when we can see it in the metal in Germany. MAZDA TO UNVEIL NEW CROSSOVER CONCEPT IN FRANKFURT Mazda Koeru features a distinctly powerful rendition of the KODO design theme Japanese carmaker aims to further raise benchmark in competitive SUV segment Hiroshima / Leverkusen, 7 August 2015. In a world premiere at the 66th 2015 Frankfurt International Motor Show (IAA), Mazda will reveal the Mazda Koeru, a new crossover SUV concept that makes a bold statement in an increasingly popular and competitive segment. Koeru, Japanese for "exceed" or "go beyond", is a fitting name for Mazda's latest venture into the growing crossover SUV market, where the company is again looking to surpass existing standards and raise the bar for performance, efficiency and overall value. With its formidable KODO – Soul of Motion design, the Koeru expresses the power and vitality of a predator along with a unique level of refined dignity. The full line-up of Mazda's latest SKYACTIV Technology, meanwhile, ensures outstanding dynamic performance, fuel economy and safety with no compromise to Mazda's patented driving fun. The carmaker will also display its new-generation model line-up in Frankfurt. Highlights include an all-new Mazda MX-5 complete with accessories as well as several SKYACTIV powertrains. Mazda's press conference takes place at 13:45 (hall 9.0, B16) on 15 September, the first of two press days. The IAA is open to the public from 17-27 September.

Japanese students turning Mazda CX-5 into Dakar Rally-ready off-roader

Students at Japan's Nihon Automobile College (NATS) are transforming a first-generation Mazda CX-5 into a full-blown off-roader that looks ready to compete in the Dakar Rally. Named CX-Runner, the one-of-a-kind model will make its debut at the Tokyo Auto Salon opening its doors in January 2020. The Tokyo Auto Salon is the Japanese equivalent of the annual SEMA show, so anything goes under the bright lights. NATS students began the CX-Runner project with a used 2012 CX-5 and seemingly set out to leave as few original parts as possible. While the project isn't finished yet, a sketch released by the school suggests the crossover will receive wheel arch extensions, an external roll cage, a beefier suspension, and a shorter front bumper that increases the approach angle.  Photos published on the school's official Facebook page show the project is moving along nicely. The body extensions are made with a composite material that looks like Kevlar, and fitting the rear wheel arches required sealing the back doors, which is fine; the CX-Runner will be a two-seater. We don't know if students are planning to make changes to the CX-5's powertrain yet, but a thick skid plate will protect whatever is under the hood from expensive impacts with obstacles encountered off-road. nats-mazda-cx-runner-project-1 View 3 Photos The Tokyo Auto Salon will open its doors on January 10, so the students have time to finish the custom-made body kit, install the suspension, paint the CX-Runner, and fit the roll cage. They're not just doing this for fun, though. NATS began offering a customizing class in 1998, and building a tuner car is one of the requirements aspiring builders need to fulfill in order to graduate. With that in mind, it's no surprise that NATS will again have a big presence during the 2020 edition of the Tokyo Auto Salon. In addition to the CX-5 off-roader, its students are building six custom cars including a Nissan 370Z roadster wearing front and rear fascias sourced from a GT-R, a Toyota 2000GT-inspired convertible based on the Suzuki Cappuccino kei car from the 1990s, and a four-door, five-seater Toyota 86 built on Camry bones but powered by the coupe's flat-four engine. Relate Video:

Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."