2010 Mazda 3 S Hatchback 4-door 2.5l on 2040-cars

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Mazda books first yearly profit in half-decade, NA still a drag

Automotive News reports Mazda has posted its first annual profit in five years. The company made $364.3 million in the last fiscal year, following a $1.14 billion loss the year prior. Operating profit also jumped up by $91.3 million to $572.8 million, thanks in part to a revenue increase of 8 percent to $23.42 billion.
But the news isn't all rays of sunshine. North America continues to be a problem for Mazda where the automaker posted yet another loss. The manufacturer lost $519.1 million last year, up from $427.8 million the year prior. While the launch of the CX-5 helped see US sales increase by 2 percent to 273,000 vehicles, the region as a whole bought up 372,000 units. Mazda had predicted closer to 380,000 units.
Even so, Mazda says it should have North America back in the black by next year, with the company forecasting a sales increase of 11 percent to 415,000 units in the region. That's thanks in part to a boost from the redesigned Mazda6 sedan.

Mazda to celebrate 25 years of MX-5 with 15 Miatas in New York

Having first debuted at the Chicago Auto Show in 1989, the Mazda MX-5 Miata has been on the market now for an impressive 25 years. So to celebrate that quarter-century anniversary, Mazda is bringing no less than 15 examples of the legendary roadster from throughout its history to the New York Auto Show this year.
Mazda isn't saying just which versions of the MX-5 it's bringing to the Javitz center this year, but with three generations to choose from and over 900,000 units built and sold, there are plenty of examples - including production versions, special editions and concept cars.
What would really put the cherry on this birthday cake, however, would be if Mazda were to surprise us in Manhattan with the debut of the highly anticipated fourth-generation Miata that we're expecting to debut sometime this year.

2018 Mazda MX-5 Miata finally has a great pair of seats

We all know the 2018 Mazda MX-5 Miata is a truly wonderful car. It takes everything delightful about cars and driving and distills it into a compact and lightweight package. It's a car anyone can enjoy. My wife, who until recently has shown no real interest in sports cars beyond their design, wants one. I want one, too, but I couldn't get past the Miata's terrible seats. For 2018, there's finally an alternative. The 2018 Miata got a number of minor updates. Most people I know were fawning over the new cherry-red top, but I was far more interested in the leather-wrapped Recaro seats. These are now included in the $3,770 Brembo/BBS package. Previously, that package just added a set of two-piston Brembo front brakes and black BBS wheels. Having put thousands and thousands of miles on various NDs, I didn't think it was really a worthwhile option unless you were planning to track the car regularly. These seats have changed my tune. The standard seats in the Miata are bad when new and get progressively worse as they break in. I'm a big guy (6-feet tall and about 220 lbs.), but I know I'm not alone in the assessment. They're thin, unsupportive and wrapped in some cheap fabric. Just look at this photo from our old long-termer. The seats kill any real desire to own one. These Recaros are different. Yes they're still thin, but they have bolstering and padding in all the right places. I no longer feel like I'm riding along on a cheap, worn-out couch. Plus, they're heated (though you can now get heated cloth seats), making the brisk Michigan-morning commute far more comfortable. Now all the Miata needs is a slight bump in power. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Design/Style Mazda Convertible Performance