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Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.

2020 Toyota Yaris hatchback is basically the Mazda2 hatchback

The Toyota Yaris line in the U.S. has been really weird, what with the hatchback coming from Toyota, and the sedan coming from Mazda a rebadged Mazda2. For 2020, the Toyota Yaris line is still weird, but at least its consistent as the hatchback is also a rebadged Mazda2. And as far as styling is concerned, that's all there is to say. The front bumper is the the same angry catfish face as the Yaris sedan, and everything rearward comes from the Mazda2 that's available overseas and in Puerto Rico. The interior is the same as the Mazda2, and very similar to the Mazda CX-3. The switch to the Mazda platform has added 0.3 cubic-feet to the cargo space over the old Toyota version. Under the hood is the familiar 1.5-liter inline-four making 106 horsepower. Disappointingly, the only transmission available will be a six-speed automatic, whereas the current sedan is available with a six-speed manual transmission. But having six speeds is a massive improvement over the outgoing Yaris's ancient four-speed automatic. Fuel economy hasn't been announced, but expect it to get close to the Toyota Yaris sedan's 32 mpg in the city and 40 on the highway. This will be another improvement over the old Yaris hatch's 30 mpg in the city and 35 on the highway. Unlike the sedan, the new Yaris hatch will only be offered in LE and XLE trims, leaving out the base-level L. Every version of the car gets alloy wheels, heated side mirrors, fog lights, keyless entry with push-button start, automatic emergency braking and an infotainment system with seven-inch touchscreen and Apple CarPlay and Android Auto. Moving up to XLE adds leatherette upholstery, leather-wrapped steering wheel and shifter, automatic climate control and automatic LED headlights. Pricing and availability haven't been announced, but it will likely go on sale later this year with a starting price around $17,000 like the Yaris LE sedan.

Mazda CEO closes door on talk of RX sports car revival

Some rumors in the auto industry simply refuse to die. Over the last decade, a few of the strongest have focused on Japan. A few years ago, we could have explained away the constant whispering over a new Toyota Supra, Acura NSX or Mazda RX-7 as nostalgia for Japan's golden era of performance. Today, though is different.
We already have the Nissan GT-R, and, thanks to the Toyota FT-1 Concept, a Supra successor finally appears to be on the way. Acura will someday, allegedly, deliver on its promise to put the NSX on sale. So where does that leave the third member of the Japanese performance trio mentioned above? Well, um, it still isn't happening.
"We don't have that kind of vehicle in our future product plan," Mazda CEO Masamichi Kogai told Automotive News when asked about a successor to the rotary-powered RX line. "If you increase the number of segments, then the resources we can allocate to each will decline and that will prevent us from developing truly good products."