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Mazda sells 10 millionth car in the US, does something special

When Lauren Carter of Glen Ellyn, IL was in the market for her first car, she went for a Mazda3. Not a bad choice, but not necessarily remarkable on the surface. After all, Mazda sold 123,361 of them here last year alone. What she didn't know was that the car she bought was the 10 millionth Mazda had sold in the US over the course of its 43-year history here, since selling its first rotary-powered R100 here in 1970.
Rather than let the occasion pass with nothing more than a press release (like the one below), Mazda gave Lauren a brand-new 2014 Mazda3 to replace the 2013 model she had bought. Which is a nice gesture, of course, but also enables Mazda to hold on to the landmark 10,000,000th car in its heritage collection.

2020 Mazda CX-30 shows off new appearance package at Tokyo Auto Salon

Following its introduction at the Geneva Motor Show last year, the 2020 Mazda CX-30 has appeared at the Tokyo Auto Salon wearing some new duds. The automaker developed a body kit for the compact crossover that's going on sale in Japan. The complete kit includes a front splitter, side skirts, rear diffuser panel, rear spoiler, wheels and mirror caps. The body kit is stylish and subtle. The silver accents help it stand out against the plastic body cladding of the stock CX-30. It also has some faux aluminum "skid plate" sections on the front and rear so that people still recognize it as a crossover, even though it looks lower and sportier. Although the kit has only been announced in Japan for now, we expect it will eventually be available in the U.S. just as the Mazda3 appearance package did. The complete kit is priced at $3,147 at current exchange rates, and it's discounted over the price if you were to buy each part individually. That price could change for the American market if or when it's offered here. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mazda still really wants to bring diesels to America

Mazda's Skyactiv program has delivered much of what it promised for the brand's latest crop of products, namely great fuel economy and excellent driving dynamics. However, the Skyactiv diesel engine has yet to reach our shores. It's been promised ever since the new Mazda6 showed up here for the 2014 model year. According to a new report from Automotive News, Mazda's CEO Masamichi Kogai said that the Mazda Skyactiv D diesel powertrain is still set to make an American appearance. He told Automotive News that there is an internal timeline to get it to the States, and while he didn't reveal the timeline, he said he wants it to come here before he steps down as CEO. The powertrain is offered elsewhere, so it fits in the company's current vehicles, but the US has specific regulatory hurdles, and the engine's extra cost has to make sense from a sales and volume perspective. We doubt VW's diesel scandal helped the engine's sales pitch, either. Automotive News also reports that the next generation of Skyactiv designs and engines are also on their way and will advance and improve on the current generation's strengths. Engineers revealed to Automotive News that they expect a 30 percent improvement in efficiency and are developing an engine with the sky-high compression ratio of 18:1. This impressive ratio could be a further indication of Mazda's pursuit of homogenous charge compression ignition (HCCI) engines. Mazda has had plenty of success with its strategy of making very efficient internal-combustion engines, but there are some concerns that the company can only improve so much. The main worry comes from the company's lack of investment in hybrid and electric powertrains. Even Mazda's North American CEO Masahiro Moro expressed concern about meeting a 54.5 mpg mandate for 2025. That mandate will no longer take effect, but increasing fuel economy requirements will always be an issue. Related Video: