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Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

Mazda LM55 Vision Gran Turismo reshapes a winning form [w/video]

In the history of endurance racing, there's only ever been one Japanese automaker to win the famous 24 Hours of Le Mans, and as you might have guessed, that was Mazda in 1991 with the 787B – which was, incidentally, the only one ever to win the race under rotary power, or really anything other than a conventional piston engine. That racing success is something Mazda can be proud about, even over two decades later, and it's a badge of honor the automaker is revisiting with the LM55 prototype you see here. Only instead of unleashing it on the Circuit de la Sarthe – or really any actual race track – the Mazda LM55 Vision Gran Turismo is bound only for PlayStation. The latest addition to the Vision Gran Turismo lineup, the LM55 takes inspiration from the aforementioned 787B but gives it a modern KODO design theme. The result is pretty stunning, taking a more radical approach than the Skyactiv Prototype the company is fielding in the United SportsCar Championship or even the dearly departed, head-turning Furai concept. But unlike that diesel prototype and the Wankel-powered 787B, Mazda hasn't specified any kind of novel powertrain for the LM55, fictitious or otherwise - saying only that it has "advanced drive train technology that offers the epitome of power, efficiency and durability and the result is an exceptional power to weight ratio exceeding that of most cars in its class." Just what that class would be we'll likely never find out, but if you don't have a PS3 loaded with GT6 (or, for that matter, even if you do), you can scope out the virtual action in the slideshow above and the rather Christmas-y video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Mazda LM55 Vision Gran Turismo View 23 Photos News Source: Polyphony Digital Toys/Games Mazda Concept Cars Racing Vehicles Videos Gran Turismo gt6 vision gran turismo

Mazda6 diesel may finally launch this year according to CARB certification

For close to a decade, Mazda said it would bring its latest generation of diesel engine, Skyactiv-D, to the United States. And for most of that time, it said that engine would appear in the Mazda6. Last year Mazda finally brought us the engine in the CX-5, and it looks like this year, the 6 will finally get it, too. This seems to be the case based on a CARB certification posted on January 31 specifically for the midsize family sedan. The CX-5, in both front-wheel- and all-wheel-drive variants, is listed in a different certification, so it's not a case of a blanket certification for every vehicle the engine could appear in this year. As expected, the document lists the 6 as having a 2.2-liter turbocharged engine with a six-speed automatic, though it doesn't say whether the model is front-wheel-drive or all-wheel. Either is certainly possible, since all-wheel drive, in particular with the diesel, is available in overseas Mazda6s. Like in the CX-5, the engine will probably make 168 horsepower and 290 pound-feet of torque. While this certification tells us the diesel 6 will probably launch this year as a 2021 model, we're left to estimate the reveal date. Midway through the year, or possibly at the start of the next auto show cycle would seem likely, which would coincide with a model year update. Mazda has stated it will only be offered on the top-tier Signature trim, which starts at $36,345 with the standard turbocharged gasoline 4-cylinder. Looking at the price difference between a turbocharged Mazda CX-5 Signature with all-wheel-drive and the diesel CX-5, the price difference is about $4,000, so it would seem reasonable to expect the Mazda6 diesel to ring in at about $40,000. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.