2007 Mazda 3 S Sedan 4-door 2.3l on 2040-cars

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Mazda's EV resistance may mean CAFE trouble ahead

Is Skyactiv the limit for Mazda? The Japanese automaker has ridden its gas-powered engine technology platform to the upper end of fleetwide fuel economy among automakers in the US. But the company's lack of electrification, either hybrids of plug-in vehicles, combined with increasing sales of crossovers, may limit future fuel-efficiency gains, Automotive News reports. Mazda has no plans to add battery-electric variants across its product line, the publication says, citing comments from Mazda North America CEO Masahiro Moro. So far, the dependence on Skyactiv has worked well, as Mazda was the second automaker - after electric-vehicle maker Tesla Motors – to meet the US fuel-economy mandate of 34.1 miles per gallon for 2016. Additionally, Mazda plans to unveil the second-generation version of Skyactiv next year. Using a technology called "homogenous-charge compression ignition" (HCCI), Mazda's gas-powered engines will approximate the compression in diesel engines, boosting fuel economy accordingly. Because of that development, Mazda's Moro is "very confident" that the company will meet the US Corporate Average Fuel Economy (CAFE) mandate for 2021. With no plans for US plug-ins or hybrids (Mazda's only hybrid, a variant of the Mazda3, is sold in Japan), Moro is not so sure about meeting the 2025 CAFE mandate of 54.5 mpg (which equates to a "real world" fuel economy of about 40 mpg). Additionally, Mazda's "biggest regulatory headache" will be meeting California's mandate that 15 percent of the state's new-vehicle sales be zero-emissions within the next decade. In 2011, Mazda laid out its strategy of leaning on its Skyactiv technology instead of moving to drivetrain electrification as a way to boost fleetwide fuel economy, saying at the time that "you can't out-Toyota Toyota and you can't out-Honda Honda." The company also took a strong stance against even the idea of electrification in vehicles. According to the US Environmental Protection Agency (EPA), Mazda's model-year 2015 vehicles averaged 30.1 mpg, beating out Honda's 28.9 mpg, Subaru's 28.7 mpg, and Nissan's 28.3 mpg. Mazda's fleetwide fuel efficiency increased from 29.4 mpg for the 2014 model year, and from 28.1 for the 2013 model year, according to the EPA. Related Video: Featured Gallery Mazda3 SkyActiv-Hybrid View 21 Photos News Source: Automotive News-sub.req. Green Mazda Fuel Efficiency Green Automakers Electric Hybrid skyactiv mazda hybrid mazda electric car

Mazda Koeru concept forecasts next CX-9 in sleek form

Mazda rolled in to the Frankfurt Motor Show this year with the Koeru concept you see here. The showpiece is the latest embodiment of the Japanese brand's Kodo design language, applied with dramatic effect to a large crossover shape. Could this preview the next CX-9? The Koeru takes its name from the Japanese verb for "going beyond," and the reason is plain to see: though created by a mass-market brand, the concept could easily belong to an upscale marque like Infiniti (which offers a range of crossovers), Jaguar (which just revealed its first), or Maserati (which is preparing to get in on the action as well). It strikes us as aggressive as it is elegant, with taut lines and sporty details from the sharp lights to the muscular wheel arches. Few technical details as to what lies underneath it all were made available. And these show cars often lack working underpinnings to speak of anyway. But Mazda says that, beyond the styling, it optimized the aerodynamics over the upper body as well as underneath it to reduce turbulence and "enhance vehicle stability when driving at speed." It's also said to encompass the company's latest Skyactiv, i-Activesense, and Mazda Connect technologies. Which is all well and fine, but we're looking forward to seeing what innovations the company might incorporate if and when the Koeru (hopefully) transitions from concept to reality. In the meantime you can scope it out in the live and stock image galleries above and below. MAZDA KOERU The all-new crossover concept proposed by Mazda Mazda Motor Corporation is unveiling the all-new crossover concept Mazda KOERU for the world premiere at the Frankfurt Motor Show this year. The Mazda KOERU demonstrates Mazda's unique and daring interpretation of a crossover vehicle, proposed for the fast-growing crossover market. Featuring the full suite of Mazda's new-generation SKYACTIV technologies and designed under the KODO—Soul of Motion design language, the concept offers sporty yet delightfully refined styling and driving performance. The name "KOERU", which literally means "exceed" or "go beyond" in Japanese, comes from Mazda's aspiration to deliver value that goes well beyond the existing category norms and standards. As the latest incarnation of Mazda's new-generation products, the Mazda KOERU crossover concept offers styling that exudes power, vitality and a new level of polished refinement.

Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.