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Why is it called Mazda CX-30? Plus other questions answered

GENEVA — Mazda just introduced its latest crossover, the CX-30, and it left us raising an eyebrow. It's planned for a global release, including the United States, and it's supposed to slot between two compact crossovers that one might not think had room for another model. Plus it has a name that doesn't fit Mazda's typical nomenclature. So we thought we'd take a little time to explain some of those things, starting with the name. Mazda arrived at the CX-30 name because of a self-created problem: the Chinese Mazda CX-4. The CX-4 name would be perfect for the CX-30, since it would fall right between the CX-3 and CX-5 where it's positioned. But with the name taken, and evidently no plans to discontinue, replace, or rename that Chinese model, Mazda needed something else, and fractions and decimals weren't on the table. So appending a zero was the plan. Talking with a Mazda representative, there were hints, though no concrete confirmation, that this naming scheme could possibly spread throughout the Mazda line. There would be advantages to such a system, such as bringing the CX-30 into line with other Mazda products, but it would also provide room for other in-between models named CX-35, CX-25, etc. Now for the size. Mazda says it fits between the CX-3 and CX-5, both of which will be sold alongside it for the foreseeable future. But is it closer to one than the other? Length-wise, the CX-30 is 4.7 inches longer than the CX-3 and 5.9 inches shorter than the CX-5. It's also an inch wider than CX-3 and 1.8 inches narrower than CX-5. Interestingly, the CX-30 and CX-3 are the same height, which is 5.9 inches shorter than the CX-5. The CX-30 does have a bit more ground clearance than the CX-3, but only by a few hundredths of an inch. To add some context outside the Mazda brand, the CX-30's size also puts it on par with crossovers such as the Mitsubishi Eclipse Cross, Subaru Crosstrek and Jeep Compass. All of those are sort of in-betweeners themselves. By contrast, the CX-3 is one of the smallest subcompact crossovers and aligns more closely with a Hyundai Kona. In other words, there actually was a segment gap Mazda could fill as the CX-30 fall pretty squarely between the CX-3 and CX-5. As such, we also imagine that pricing will fall between the two. The CX-3 starts at $21,435 and the CX-5 at $25,395. So about $23,000 seems reasonable for the base Skyactiv 2.0-liter engine, and probably more for the Skyactiv-X engine.

Mazda refurbishing this NFL running back's 22-year-old daily driver

I don't actually care for the Washington Redskins (which is a good thing, considering the start to their season this year), but I love their running back, Alfred Morris. Why? Well, to start with, Morris helped deliver a dominating 10-3 season for my fantasy football team last year after a flash of prescience saw me pick him up off the waiver wire in Week 1 (hit me up on Twitter if you need fantasy sports insight, guys, I'm sort of like the Ruxin of Autoblog).
Morris is also pretty endearing because of his loyalty to his car, Bentley. Hold up - that's not to say the running back has splashed out on a Continental GT or a Flying Spur. No, Morris gave his much-loved 1991 Mazda 626 the tongue-in-cheek name "Bentley" while he was still a student at Florida Atlantic. One 1,613-rushing-yard rookie season and a $2.2-million contract later, and Morris is still using his Mazda as his daily driver. It might be easy to assume that the young player is simply being really prudent with all of his newfound wealth, but the guy really just has a thing for his five-speed-manual 626.
And Mazda, of course, loves the story of Morris' affection. In an effort to keep his 626 running strong and looking good, the company's Washington D.C.-area dealers have agreed to refurbish Bentley back to its original showroom freshness. Rather than spoil the classic (?) lines of the 626, the Mazda folks are essentially restoring the car for Morris. The cracked dash will be swapped out for a factory replacement, the engine and transmission given a thorough going-over and the whole vehicle generally made as fresh as Will Smith circa 1991. Bentley is expected to be completed and rolling through the capitol city by October 15, and in the meantime, Morris has been driving around in a new 2014 Mazda6 loaner car.

Mazda planning not one but two new crossovers for U.S.

Mazda has already announced plans to unveil a brand new crossover at the Geneva Motor Show, but it turns out there's another one in the pipeline set to satiate the appetites of a crossover-mad U.S. market. Speaking at the Chicago Auto Show, Mazda North America CEO Masahiro Moro told reporters the brand has another model planned for production at the $1.6 billion plant under construction with joint-venture partner Toyota in Huntsville, Ala. It'll be "a new crossover SUV which is exclusively designed for the North American market," Automotive News quoted Moro as saying. While it'll be a different product from the one debuting next month in Geneva, the two vehicles will share some architecture. The company is reportedly still finalizing the concept for it. Currently, Mazda sells three crossovers in the U.S.: the subcompact CX-3, the compact CX-5 and the larger CX-9. Together, the three vehicles, which constitute half of the tiny automaker's vehicle lineup, posted sales of 195,778 for 2018, up 15.8 percent from 2017. They accounted for nearly two-thirds of the brand's total vehicle sales of 300,325. Production is expected to start at the new Alabama plant in mid-2021, Moro said, and add capacity for 150,000 units of crossovers. The plant is expected to employ up to 4,000 workers with a total capacity of 300,000 vehicles a year. Toyota plans to build the Corolla there alongside Mazda's crossovers. Mazda last week released the teaser pic shown above of its forthcoming new crossover headed for Geneva. It could be the next and slightly larger version of the CX-3, which will use the Skyactiv Vehicle Architecture that also supports the new Mazda3. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.