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2019 Mazda3 First Drive Review | Defining the term 'fun to drive'

Fun to drive. The phrase gets blasted from seemingly every car commercial, magazine ad, and influencer account – overused that it has lost all meaning. So when Mazda, a small firm that actually does make cars that are fun to drive, talks about their most compelling trait it gets lost in the cacophony of ad spends. However, we're here to tell you that yes, while it's difficult to quantify, some cars are objectively more fun to drive than others, and the all-new 2019 Mazda3 is — and this is a very technical term — a freakin' blast. At Mazda's behest, we took a 2019 sedan up Angeles Crest Highway just outside of L.A. With plenty of yellow signs, tight sequences of banked curves and elevation changes, it's the platonic ideal of those serpentine mountain roads you see in car commercials. The instant the Mazda3 reaches the windy roads, it glides in like an otter diving into the sea. Lively and graceful, it dances along a ribbon of asphalt more naturally than any compact sedan we've driven since the advent of drive-by-wire. The steering is not only direct and true, but possesses an extraordinary ability to maintain trajectory. From the moment you turn in, you never need to make adjustments to the steering wheel until the front tires are straight again. The car goes exactly where you intend, always. That's not hyperbole, but an amazing feat of engineering. In nearly every other vehicle, even those that purport to be sports cars, unless you're incredibly familiar with the machine and know the road like the back of your hand, minor mid-corner corrections are an inevitability. With the 3, you get it right on the first try. Now imagine you're on strip of canyon pavement with lots of short switchbacks in varying radii coming up fast, one right after another. The 3 links them all together with pure ease, and soon you're developing a rhythm through the curves. While other cars charge, the Mazda flows. The car's poise is particularly evident as momentum shifts from one direction to another, what Mazda chassis engineer Dave Coleman termed "transience." In most cars passengers are tossed around the cabin like mannequins, but the 3 cuts out the turbulence, its body engineered to move in a smooth undulation. At the midpoint of the transition, there's even a moment of weightlessness before the car tucks into the next turn and the seat seems to scoop you up and carry you onward.

Mazda brings slick sports-car concept to Tokyo

Mazda teased a slick spots-car concept Wednesday that will debut at the 2015 Tokyo Motor Show. The as-yet unnamed concept promises to blend elements from the company's heritage with a sleek and modern shape. It apparently takes the form of a front-engine, two-door coupe – always a favorite configuration – with a sloping roofline and classic hood-to-greenhouse ratio. It'll be displayed alongside the Koeru concept (which returns home for its Japanese debut), a handful of MX-5 Miatas, and a classic 1967 Cosmo Sport 110S – the marque's original, rotary-powered sports car. We have a good feeling that it's the latter from which the new concept principally draws its inspiration, albeit with different dimensions than the long-tailed original - and hopefully a little RX-7 thrown in for good measure. We'll have to hold on a while longer to find out, but we're looking forward to seeing the finished product. Mazda to Unveil New Sports Car Concept at Tokyo Motor Show -- Japan-debut of Mazda KOERU and racing-spec Mazda Roadsters among fourteen models on display -- HIROSHIMA, Japan, Sept. 29, 2015 /PRNewswire/ -- Mazda Motor Corporation will hold the world premiere of a new sports car concept model at the 2015 Tokyo Motor Show, which runs from October 30 through November 8.*1 A total of 14 models will be on display at the Mazda stand, including crossover concept Mazda KOERU making its first appearance in Japan, two racing-spec Mazda Roadsters (known as Mazda MX-5 outside Japan) and the Cosmo Sport (110S outside Japan), first introduced in 1967. The design of the sports car concept to be unveiled in Tokyo is modern but maintains a sense of lineage and authenticity, appearing almost to condense Mazda's entire history of sports car development into a single model. In line with the company's theme for the Tokyo Motor Show this year, "Accelerate toward our dreams," Mazda will make an appeal for the brand's unique approach to driving pleasure. In addition to the sports car concept, Mazda KOERU will be on display along with new-generation models featuring SKYACTIV Technologies and KODO—Soul of Motion design. A motor sports exhibit will feature racing-spec Roadsters and the Cosmo Sport will complement a heritage display showing Mazda's history of convention-defying engineering.

Mazda6 Skyactiv-D racecar gets first win at Road Atlanta

Mazda has a long motorsports history, and one that is peppered with fascinating cars. The latest chapter in Mazda's racing story has just been written, as Joel Miller and Andrew Carbonell have driven the Visit Florida Racing Mazda6 Skyactiv-D to the car's first ever victory at the Rolex Grand-Am GX race at Road Atlanta. The win marks the first ever for Mazda's diesel-burning, production-car based Skyactiv-D racer, and the first win for a diesel-powered car in a Grand-Am event.
In fact, it was a particularly good day for the Mazda Motorsports team, as a Mazda6 also picked up the third finishing spot at Road Atlanta. Director of Mazda Motorsports, John M. Doonan, said of the racecar, "We've always said that the best street cars make the best racecars, and, with more than half of the components in the race engine being shared with the street engine, this program is a solid proof-point."
SpeedSource Engineering, which helped to build the Mazda6 racer, was greatly heartened by the car's performance in just it's fourth-ever race. Owner Sylvain Tremblay called the victory, "a tribute to the thousands of hours of hard work over many months," continuing, "The normal plan with a new car is to spend the first year in development, the second year seeking race wins, and challenging for a championship in year three. We are already at our year-two status after four races. We can't wait to get to the Belle Isle course in Detroit for round five."