2004 Mazda 3 S Sedan 4-door 2.3l on 2040-cars

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Consumer Reports digs Mazda3, disses Jeep Cherokee

Consumer Reports has just rendered its verdict on two of the more important cars to launch this year - the Mazda3 and the Jeep Cherokee. Considering the value a "Recommended" rating carries with the public and the viciously competitive markets these two cars compete in, Consumer Reports' view could have some impact on their initial success.
For Mazda, that's a good thing. CR spoke quite highly of the Zoom-Zoom brand's compact sedan and hatch, testing both models, and citing the excellent fuel economy and snickety-snack manual shifter as high points. Downsides to the 3 included a ride that is agile but "nervous," a bit too much noise and a cramped back seat. Still, the 3 was good enough to earn its place in the ranks of the "Recommended."
The Jeep didn't fare quite so well, with CR calling the polarizing CUV "half-baked." Although both engines were tested, the magazine called the 2.4-liter four-pot underpowered and its nine-speed automatic unrefined and unresponsive. That's particularly damning, considering the 9AT's role in future Chrysler products, including the extremely important 200. Overall, the Cherokee missed out on the coveted "Recommended" rating.

Mazda officially hints MX-30 could get a rotary range-extender

Mazda recently penned a paean to itself celebrating 100 years in business. This, naturally, meant the document also served as a love letter to the rotary engine, since, "The joy of driving, lightweight design and the rotary engine [are] three elements that define Mazda’s DNA." One of those elements has been AWOL for eight years, since the end of RX-8 production. After years of rumor feverish enough to impress Slenderman, two years ago Mazda announced it was prepping a rotary range-extender engine for a model to debut in 2020. Here we are in the anticipated year, and we still don't know anything else about that vehicle — or perhaps we do. When Mazda debuted the MX-30 battery-electric crossover in Tokyo last year, it bore an e-SkyActive powertrain with a 35.5-kWh battery sending current to an e-motor on the front axle producing 141 horsepower and 195 pound-feet of torque. With a range of around 130 miles on the European cycle, even though the crossover was meant for markets like Europe and Japan, almost everyone chimed, "This would be perfect for that range-extender engine." The automaker has hinted at that very thing for its centenary celebration. In a paragraph touching on alt-fuel RX-7 variants, the Mazda press department wrote, "Later, the company developed a prototype Mazda2 EV with a small single-rotor engine used as a range extender. A similar system could find its way onto the Mazda MX-30, a brand new battery electric crossover SUV arriving at dealerships this year." The word "could" didn't make the leap from the printed page into the video translation of the presser, a Mazda video on "The Dream Engine" ending with footage of the MX-30 rolling under the caption, "Mazda MX-30 with rotary range extender." When asked, Mazda's head of R&D in Europe explained the battery size and resultant range with wheel-to-well considerations that factored energy input and emissions output from making the battery to exchanging the battery after 100,000 miles of driving. Since the carmaker doesn't deem the pure-electric MX-30 suited to the U.S., the question bubbling beneath the latest news is whether this revised model with more range could make it here. Given a suitably sized fuel tank that could power the little people mover beyond 150 miles on U.S. roads, and a fair price, we suspect there'd be a great deal of interest. Now, Mazda, about that rotary-powered RX-7 ... Related Video:    

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.