2004 Mazda 3 S Customized on 2040-cars

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Reminder: Come hang out with Autoblog and the 2016 Mazda MX-5 Miata on Tuesday, May 19

Do you love chilidogs, French fries, meeting new friends, and the world's most popular convertible? Do you live in Southeast Michigan? Do you like lists of questions? If you answered "yes" to any but the last of those, we'd like to invite you to a little get-together we're hosting next week. Driving impressions are still under embargo for the US-spec 2016 Mazda MX-5 Miata, but somehow we've conned convinced company PR reps to show the car to you, Joe Public Autoblog Reader. We're enthused about telling you more about the ND Miata, but before we do we'd love to share a Coke and talk about cars. Here's the skinny. A group of Autobloggers will be hanging out at the Athens Coney Island, in Royal Oak, MI, next Tuesday, May 19. We'll have the car on display from 5:00 PM to 8:00 PM, and we'd love to see you. If you're a Miata owner, we'd also love to for you to bring your car along for the party. The more convertibles the better (just be prepared to have your picture taken). Go ahead and set your navi for Athens – 32657 Woodward Ave., Royal Oak, MI 48073 ­– and we'll look forward to seeing you Tuesday. Mazda Geeks unite. Related Video:

Leaked images show digital gauge cluster for Mazda3

Most everything divulged about the 2019 Mazda3 so far has focused on the trick Spark Controlled Compression Ignition (SPCCI) Skyactiv-X engine. If a series of photos posted on a Chinese website are accurate, it looks like Mazda has novel plans for the cockpit as well. The three images show a three-color, all-digital gauge cluster in two different configurations. The first configuration places a three-digit speedo in the center of a blue-ringed tachometer, with gear indicator and water temp displays on the left, fuel range calculator and what appears to be a funky clock on the right. The second configuration splits the tachometer to the left and the speedo to the right. In between them is what looks like a road surface display for automatic cruise control. Trip info lies just under the blue-banded road, while water temp, fuel gauge, gear indicator and range info line up across the bottom. A swath of empty space on the left could be where Mazda's relocated the current car's passel of warning signals. Of note: Everything around the digital gauges appears to come straight from the current Mazda3. The instrument panel surround, the steering wheel and buttons, the stalks, all of it is lifted from today's car. If the photos are what's headed our way on some trim of the 2019 Mazda3, though, they show a clean, handsome evolution of the no-nonsense cluster in the current compact hatch. Mazda's worked up a head of good press on the run-up to the Mazda3 launch for both the engine and the dynamics. We're told we'll get between 10 and 30 percent more torque from the 2.0-liter SPCCI Skyactiv-X, and about 25 percent better fuel economy compared to today's 2.0-liter Skyactiv-G. Handling-wise, the jinba ittai philosophy — horse and rider as one — has led to engineers reworking everything from tire sidewall stiffness to multi-contoured torsion elements and the mounting and shape of the seats. The hatchback's torsional stiffness climbs by 30 percent, any excess rigidity countered by 7.5 meters of "matrix resin material" applied in 16 places on the body "to absorb vibration and dissipate it as heat." The point has been to eliminate dynamic static between the driver and the road, and then to give the driver the best natural seating position to take advantage of the body's reflexes to dynamic input. At the same time, this digital gauge cluster might also give that driver something tasty to look at. Related Video:

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.