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'Mazda Heroes' awards 2020's finest with 100th Anniversary Edition Miatas

Given the unique climate of 2020, lavish celebrations really aren't the order of the day. As such, Mazda has decided to commemorate its 100th by giving a 100th Anniversary Edition MX-5 Miata to each of 50 individuals who have demonstrated selflessness in the face of the global health crisis through a new program dubbed "Mazda Heroes: Honoring The Human Spirit." "From teachers going the extra mile to enhance distance learning, to community activists sourcing PPE for others, there are countless examples of people across the country going above and beyond to support others without expecting anything in return. Mazda wants to honor these important acts of kindness, resilience and empathy," Mazda's announcement said.  100th Anniversary Special Edition Mazda MX-5 Miata View 9 Photos "This year marks Mazda’s 100th Anniversary. We had hoped this time would be filled with moments of celebration and appreciation for our fans, employees and partners. But given the many tragic events of 2020, we decided to express, in another way, our brandÂ’s unique heritage of trying to make things better," MNAO President Jeff Guyton said. “In April, we launched our Essential Car Care Program to give free oil changes and car cleaning to healthcare workers across the U.S. Throughout this initiative we heard how grateful our dealers and employees were to be in service to those selflessly giving back every day. This inspired us to develop the Mazda Heroes program, which will honor individuals supporting communities and share their stories in a moment when people desire inspiration in their lives," Guyton said. Candidates can be nominated via the Mazda Heroes web site through Oct. 25. Mazda will choose the 50 most outstanding examples and the honorees will be announced starting Dec. 2.  Related Video:

Mazda3, CX-5 earn IIHS Top Safety Picks

Mazda technologies like SkyActiv-Body and SkyActiv-Chassis, plus ultra-high-tensile steel, six airbags, "crusable" brake and accelerator pedal assembly and collapsible steering column have helped the 2013 Mazda3 and 2014 Mazda CX-5 win Top Safety Pick laurels from the Insurance Institute for Highway Safety (IIHS). It's the second year in a row for the Mazda3.
The accolade is earned by receiving "Good" marks for frontal moderate overlap crashes, side and rear impact crashes, and tests of roof strength. Remember, the small overlap test that the IIHS commenced in August 2012 has lately tripped up some makers who have excellent safety reputations.
The Mazda3 and CX-5 join offerings like the Dodge Dart, Hyundai Elantra, Mitsubishi Outlander Sport and Subaru Forester among the 117 vehicles so far declared Top Safety Picks - which is different than the 13 named Top Safety Picks+, mind you - for this year. Have a read of the press release below for more information.

Mazda teases CX-4 for the Beijing Motor Show

Mazda will unveil the CX-4 crossover at the Beijing Motor Show in late April, and the company's single teaser image (above) suggests the CUV might borrow styling cues from the larger Koeru concept. Mazda kept details about the CX-4 light for now but says in the announcement, "this is a new type of crossover SUV designed to help customers live more creative lives." The teaser photo offers some hints about the design. For example, the rear pillar comes to a point and features chrome accents, which are elements from the Koeru and production CX-9. The arching roof rail suggests a coupe-like shape because it arcs downward to the hatchback. The name also hints that this model slots between the CX-3 and CX-5 in the lineup, but the CX-4 appears to prioritize style over utility. We can't wait to get a better look because this picture doesn't offer much detail. The company will also show versions of the Mazda3 and Mazda6 for the China Touring Car Championship at the Beijing show. Related Video: Mazda to Debut New CX-4 Crossover SUV at Beijing Motor Show - Twelve models on display including new-generation Mazda3, CX-5 and Mazda6 - HIROSHIMA, Japan—Mazda Motor Corporation will debut the all-new Mazda CX-4 crossover SUV at the Beijing Motor Show.*1 The automaker's stand at the show will feature twelve vehicles, including new-generation models such as the Mazda3, Mazda CX-5, Mazda6, and race cars prepared for the Mazda-sponsored MZ Ruisi Racing Team competing in the China Touring Car Championship (CTCC). The CX-4 is the latest addition to Mazda's new-generation lineup of models featuring the full range of SKYACTIV Technology and KODO-Soul of Motion design. With a striking presence that sets it apart from other SUVs, the functionality modern users expect and Jinba-ittai driving thanks to Sustainable Zoom-Zoom, this is new type of crossover SUV designed to help customers live more creative lives. In addition to the CX-4, Mazda will display other vehicles and technologies that represent the brand. Mazda aims to enrich people's lives through a variety of touch points and become a brand that maintains a special connection with customers. *1 Also known as 2016 Beijing International Automotive Exhibition. Press days are April 25-26. Special invitation days are April 27-28. Open to the public from April 29 through May 4.