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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

Mazda files patents for a sequential twin-turbo setup

Mazda has a history of interesting engine technologies, from yesterday's rotary engine to tomorrow's compression ignition engine, and new patents show it still may have some internal combustion tricks up its sleeve. The one on display in these patents isn't especially new in concept, though. A sequential twin-turbocharger setup is something Mazda itself used on the third-generation RX-7. But it's something we haven't seen much of lately. It looks like it could have some possible advantages over older sequential systems, and it has some potential advantages for enthusiasts. First a quick and dirty primer for what makes a sequential twin-turbo system distinct from other twin-turbo systems. In many twin-turbo engines, there are simply two turbos that work together as one bigger turbo. They're the same size, and they spool up at the same time. With a sequential setup, at low rpm, a smaller turbocharger is spooled up first at low-rpm for quicker throttle response, and as the rpm and exhaust pressure increases, a valve opens up that allows a larger turbocharger to also spool up and provide high-rpm boost. That's basically how the Mazda design shown above functions. A big flap blocks off the larger turbocharger exhaust inlet, channeling all the exhaust to the smaller turbo. When more exhaust is available at high rpm, it looks like that flap opens up to spool up the big turbo, too. What's interesting here is that the way the turbochargers are packaged takes up less space than past systems. It looks like both turbos are contained in one unit that shares the same exhaust outlet, meaning the exhaust manifold could be kept simple and compact. In fact, the piping for compressed intake air could also be shared, reducing the amount of piping, which would further decrease the amount of materials and possible failure points. There are a number advantages of making this system smaller. The potential applications of the system are much greater, since it could fit in smaller cars with smaller engine bays. Making the system smaller also means that there won't be as much weight, which is important from both fuel economy and performance standpoints. Finally, the smaller setup likely uses fewer materials, which could make the system cheaper and thus easier to offer on a wider range of vehicles, or at least more profitable for Mazda.

Mazda Slovakia brochure reveals Skyactiv-X Euro power numbers

After driving a prototype of Mazda's Skyactiv-X engine in a Mazda3 in January last year, we wrote, "If you want to talk numbers, they're understandably fuzzy. The Skyactiv-X tune isn't final yet, so horsepower and torque figures are a moving target." They're no longer fuzzy in Slovakia, where a brochure for the new Mazda3 sells final figures as 181 metric horsepower and 222 Newton-meters, or 178 horsepower and 164 pound-feet. We don't know the Slovakian engine's displacement. If that Skyactiv-X is a 2.0-liter, it compares to our 2.0-liter Skyactive-G in the Mazda3 that makes 155 hp and 150 lb-ft, or the tuned Skyactiv-G in the 2019 Miata that makes 181 hp and 151 lb-ft. According to the spec sheet on the Slovakian Mazda site, their 2.0-liter Skyactiv-G in the CX-3 makes 148 hp and 152 lb-ft, and in their Mazda6 makes 162 hp and 155 lb-ft. According to the brochure, those numbers will rise to 164 hp and 157 lb-ft in the coming Mazda3. The Skyactiv-X numbers are in sight of what reps at Mazda in California gave us for output during our drive, which was closer to 190 hp and 180 lb-ft. Mazda said at the L.A. Auto Show last year that the Skyactiv-X would launch in markets with stricter emissions regulations first, so a small European market with tighter controls doesn't define what we get. Given our less restrictive environment, tuning for more power shouldn't be a moon shot. Doing so would put the Skyactiv-X in with the optional 2.5-liter four-cylinder in the U.S. Mazda3, which makes 184 hp and 185 lb-ft. The real test will be gas mileage; the purpose of the Skyactiv-X is to provide those figures in company with 20 to 30 percent better fuel economy than the Skyactiv-G. Autoweek characterized Mazda CEO Akira Marumoto's comments on the engine as, "The Skyactiv-X variant will be positioned as the higher grade. It will have the driving dynamics of the 2.5-liter gasoline setup but the fuel economy of a 1.5-liter diesel." We have questions about this strategy, but we'll have to see how the pricing works out. Since the 2.5-liter serves as the base engine on the 2019 Mazda3, buyers can expect a meaningful premium to get into a Skyactiv-X. Right now, there's a $1,495 surcharge to go from the current 2.0-liter Mazda3 hatch to the 2.5-liter.