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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Goodwood Festival of Speed celebrating Mazda this year [w/video]

Mazda gets to wear the crown and sash as the doubly honored marque for the Goodwood Festival of Speed this year. The Japanese brand will be the focus of the Central Feature, the sculpture that sits outside Goodwood House, and its race cars will be the focus on the lawn, where there will be at least one representative from "every era of Mazda's motor sport achievement." The theme for this year's event is "Flat-out and fearless: racing on the edge." The showcase, of course, will be the 700-horsepower, rotary-engined 787B that won the 24 Hours of Le Mans in 1991. It will run up the 1.6-mile Hillclimb while a Mazda challenger from the World Rally Championship runs the Forest Rally Stage, joining Andros Trophy ice racing and sportscar racing Mazdas. The festival happens from June 25-28 this year, and there's a press release with more details down below the video recap from 2014 and Mazda 787B Le Mans lap. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Le Mans-winning 787B to headline fantastic Mazda line-up at FoS 2015 Feb 18, 2015 -- Mazda is the only Japanese manufacturer to have won the world's most prestigious motor race – the Le Mans 24 Hours – and the victorious rotary-engined 787B, with its distinctive sound, is certain to be a crowd favourite as it winds its way up Goodwood's iconic 1.16-mile Hillclimb at the Festival of Speed this year. The 787B is part of a fabulous collection of racing and road machines that will be brought to the Festival by Mazda, in the year in which the company is also being honoured by the iconic Central Feature outside Goodwood House. Further motor sport success has been achieved in touring cars, the World Rally Championship, Andros Trophy ice racing and sportscar competition in the USA – in which Mazda's pioneering SKYACTIV-D turbodiesel technology is breaking new ground currently. In fact, every era of Mazda's motor sport achievement will be marked by some incredible competition cars both on the Hillclimb and the Forest Rally Stage as we celebrate the FoS theme 'Flat-out and fearless; racing on the edge'. The Moving Motor Show on June 25, will also showcase many of the key models from Mazda's current range.

'Gran Turismo Sport' Super Bundle comes with a real Mazda Miata

"Gran Turismo Sport" is now on sale (stay tuned for a full review in the near future), and as with most video games now, there are basic versions and those that come with a few extras. For instance, in the United States there's a Limited Edition version that includes the full game, plus a metal box, several Group B rally cars and a couple of prototype cars unlocked, as well as 1,000,000 credits available at the start. It's a pretty meager special edition compared with the "Gran Turismo Sport" Super Bundle on offer in Taiwan, though. The Super Bundle lives up to its name primarily because it comes with a real, drivable Mazda MX-5 Miata. It comes in Soul Red and features custom Gran Turismo vinyl graphics. On top of that, the bundle comes with a Bravia 4K HDR OLED TV, a Playstation 4 Pro, Playstation VR, a year of Playstation Plus (the online multiplayer service), a Thrustmaster T-GT steering wheel controller, and an Apiga AP1 racing seat for playing the game. Oh, and of course it comes with a copy of the game. Funny enough, this isn't the first time a car has been offered as part of a video game bundle. When " Grid 2" launched a few years ago, the developer, Codemasters, partnered with BAC to sell a Mono edition. This special edition of the game came with a real life BAC Mono with "Grid 2" livery. There's no such thing as a free lunch, or a free car for that matter. At current exchange rates, the " Gran Turismo Sport" Super Bundle costs just shy of $46,300. Now that's a much more affordable proposition than the " Grid 2" BAC Mono package, which rang in at about $189,000, though the Miata is a much more affordable car with less performance. Americans shouldn't be disappointed the " Gran Turismo Sport" Super Bundle isn't available here, though. This is because the Super Bundle can be re-created here for much less money. Every item in the bundle plus a Miata Sport with a manual transmission and the Soul Red paint would come to a little under $32,000, a savings of over $14,000. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.