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2017 Mazda Model Year Preview and Updates

Driving Matters, Mazda's marketing pitch, certainly resonates with enthusiasts, although may not be relevant with the increasing number of drivers engaged in texting while steering. Regardless of that disconnect, for drivers Mazda brings to market the long-awaited Miata coupe in Retractable Fastback (RF) form, pictured above. And for those wanting/needing a new crossover, Mazda redesigns its well-received CX-5. MAZDA3: Mazda's compact sedan and hatch receive a revised front end and tweaked rear. Inside, an upgraded interior with more storage space, improved sound proofing and materials round out the enhancements. On the road, all trim levels receive Mazda's G-Vectoring Control for enhanced handling and stability. MAZDA6: G-Vectoring Control is standard across all trims. Inside, improved sound insulation, new tech (including traffic sign recognition), and available Nappa leather takes an already upscale environment a few steps further into near-luxury. MAZDA MX-5 MIATA: The RF (Retractable Fastback) is the biggest news, as it serves as the answer to the long-awaited Miata coupe. Club models receive Blind Spot Monitoring and Cross-Traffic Alert – presumably helpful when the top is up. And the RF Launch Edition (1,000 examples) delivers a Nappa leather interior and hand-painted black top. The package is further embellished by Mazda's choice of Machine Gray metallic exterior color. MAZDA CX-3: Mazda's subcompact crossover receives minor updates. The Touring trim gets 18-inch alloy wheels, while the upmarket Grand Touring's available i-ACTIVSENSE is reduced in price. MAZDA CX-5: Mazda's compact crossover is all-new and on Mazda showrooms this spring as a 2017 model. Of particular interest to diesel fans is the introduction later in the year of Mazda's SKYACTIV-D 2.2 clean diesel, which arrives just in time for your Volkswagen buyback. MAZDA CX-9: Mazda's largest crossover is unchanged for 2017.

Mazda engineers urging execs for more RWD models

According to Edmunds, Mazda engineers are pressuring the company to create more rear-wheel-drive models, in an effort to better differentiate itself from its rivals. This push is reportedly coming from middle and senior engineers within the company, and these folks at Mazda believe this rear-drive strategy would allow the automaker to produce more distinctive, fun to drive cars. Mazda discontinued the rear-drive (and rotary-engined) RX-8 a few years ago, leaving the MX-5 Miata as the company's only RWD offering.
As enthusiasts, we're fully on board with Mazda offering more rear-drive cars, but unsurprisingly, the company's top management isn't exactly keen on the idea - and with good reason. First and foremost, the cost associated with redesigning fresh architecture for new models would be very high, and considering the fact that Mazda hasn't exactly been raking in the dough lately, an expensive new venture like this doesn't make a whole lot of sense. What's more, Mazda's latest front-drive models - the Mazda3, Mazda6 and CX-5 - have been very well-received, and are helping the company gain sales momentum.
But that doesn't mean there aren't other options. Edmunds reminds us that Mazda is already partnering with Alfa Romeo on the next-generation Miata, and if this collaboration is successful, perhaps the relationship could bear additional fruit. After all, Alfa Romeo is said to be working on returning to its rear-wheel-drive roots, so Mazda's engineers might be able to make a case for more RWD goodness after all.

Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.