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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Mazda will sell a removable MX-5 Miata hardtop only to racers

Before the advent of the power-folding hardtop NC or the newer MX-5 RF targa, you could buy a fiberglass hardtop to plop on your soft-top Miata. Expensive when new and rather rare, they command top dollar now. And moreover, Spec Miata racers have always sought them for use in that series. Now, what's old is new again, sort of. Mazda Motorsports will sell a removable hardtop for $4,420, but there's a catch. You have to purchase a MX-5 Cup Global race car to order one. A Mazda spokesperson confirmed to Autoblog that non-Cup racers won't be able to purchase a new hardtop for their ND – and furthermore, since it's oddly shaped to clear the rollcage, they might not want to. Second-hand, who knows? Even though it's pricey, it'd offer a different experience than you get from the sexy RF. Related Video: Motorsports Mazda Convertible Racing Vehicles Performance mazda mx-5

Mazda 767B crashes during Goodwood, suffers heavy damage [UPDATE]

Update: Autoblog has learned that the Mazda 767B wrecked at Goodwood was being driven by Seniji Hoshino. He was not seriously harmed and was able to walk away from the crash. Hoshino's car was chassis 001 and scored a win in the GTP class of the 1989 24 Hours of Le Mans. A Mazda 767B Group C racer suffered a crash the Goodwood Festival of Speed that tore off the rear wing and did some fairly serious looking front end damage. According to Jalopnik, the racer was taking a timed run during the event's famous hillclimb when it went into the hay bales. The driver is reportedly okay, though. We've reached out to Mazda and Goodwood sources to identify the pilot in question, with no luck so far. Look for an updated post later in the day if we get any answers on that front. Images of the sad wreck seem to be populating on Twitter feeds as we write this. The racing Mazda clearly suffered a big hit today; painful to look at even after the fact. But we're not sure if the damage is beyond the abilities of skilled factory workmen to fix. Our collective fingers are crossed. Mazda has a major presence at Goodwood this year, including the event's art installation. Among all of its vehicles, there are two privately owned 767Bs. These racers have a four-rotor engine, said to be good for more than 600 horsepower in racing trim, and are predecessors to the famous 787B that scored an overall win in the 1991 24 Hours of Le Mans. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.