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Kiwi seniors accidentally lock themselves in Mazda3 for 13 hours, nearly die

It's an over-played trope that senior citizens are bad with technology. Its regular use as a comedic device, though, overshadows a more dire circumstance that comes when elderly citizens are paired with gizmos and gadgets they don't fully understand. A couple from New Zealand spent the night in their new, smart-key-equipped Mazda3 after thinking they'd locked themselves in, in what The Otago Daily Times called "a series of 'Murphy's Law' events." The two thought the car wouldn't function without the key fob, which had accidentally been left outside of the car, along with the owner's manual. That, along with the combination of stress, darkness and a lack of overall information about the car nearly killed Mollieanne and Brian Smith. After thinking they'd become trapped, the Smiths, 65 and 68, respectively, tried honking the horn to alert neighbors – it was Guy Fawkes Night, so the sound was drowned out by fireworks – and even took the Mazda's jack to a window in their attempt to escape. When they were discovered and freed 13 hours later, Mrs. Smith was unconscious and Mr. Smith was having trouble breathing, with emergency crews telling the couple another half hour in the car would have killed them. Mr. Smith later told The Otago Daily Times he was "very methodical," but couldn't figure out how to unlock the car. "Once I found out how simple it was to unlock it I kicked myself that I did not find the way out," the 68-year-old told The Times. "I had this mind-set that I did not have the transponder [so I could not get out]." Mazda New Zealand pointed out that is not the case. "It's not a design flaw with the car," Mazda New Zealand General Manager Glenn Harris told The Times. "What we have said to the [dealership] network is, with new technologies, don't forget to show customers how to use them in their entirety [and] how to override them. There is always a manual process to override them." Featured Gallery 2014 Mazda3 Hatchback View 9 Photos News Source: Otago Daily TimesImage Credit: Mazda Auto News Mazda Safety Hatchback Economy Cars mazda mazda3

At least 15 states jockeying for Toyota and Mazda factory jobs

Just a few weeks ago, Mazda and Toyota announced a partnership that would lead to an all-new $1.6 billion plant here in the United States. The plant will build EVs and is expected to employ roughly 4,000 people directly while creating thousands of indirect jobs through suppliers, shipping and more. The Detroit Free Press reports that as many as 15 Midwestern and Southern states are understandably interested in striking a deal with the automakers. Most of the states already have ties to the auto industry. While the Midwest has traditionally been home to auto manufacturing in the United States, in the past 25 years or so, the South has made a big push, offering tax incentives and a union-free workforce. Alabama alone is home to facilities from Honda, Hyundai, Mercedes-Benz and Toyota. Others house a burgeoning tech or manufacturing industry ripe for the picking. Freep breaks down the pros and cons for each state, with much of the focus being on supply chains and a reliable and plentiful workforce. The latter is of particular concern in states like Alabama and Michigan that already have a big auto industry. Toyota may feel those areas have already been tapped for talent. Most of the states are along or adjacent to Interstate 75 and its extended roots, so others like Texas and Iowa will have to fight hard if they want this facility. It's only been a few weeks, though. With manufacturing jobs in such great demand and elected officials eager to show they're seeking them for their states, it wouldn't be surprising if a few more joined the fray. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Detroit Free Press Green Plants/Manufacturing Mazda Toyota

Lexus, Mazda and Subaru top Consumer Reports Brand Report Cards

A revised methodology in devising its annual Car Brand Report Cards has seen Consumer Reports award Lexus its top overall ranking for 2013. For the first time ever, the institute broke out individual brands from their larger corporate umbrellas, meaning car makers like Lexus and Scion were judged independently from parent company Toyota. That strategy worked out well for Lexus, as the luxury brand earned a top report card score of 79 for the 2013 model year.
The institute has recommended every one of the Lexus models it has tested to date, and said that the company's products won out thanks to "a foundation of plush and very reliable vehicles."
Meanwhile, Mazda and Subaru tied for the second-highest scoring report cars, with scores of 76. Subaru earned praised for sporting models like the BRZ, which CR testers apparently had a lot of fun driving (naturally), while the Mazda products were lauded for their blend of practicality, sportiness and efficiency. Both of the Japanese brands offered good handling, fuel economy and versatility, said Consumer Reports.