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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

2017 Mazda CX-9 packs turbo power, fresh style

After nearly a decade of sales, Mazda finally introduces the second-generation CX-9 crossover. It delivers a comprehensive interior and exterior overhaul, blessing the CX-9 with a powerful, efficient Skyactiv powertrain, and instilling even more of the sporting character that makes Mazdas so darn charming. Like every other vehicle in Mazda's catalog, the CX-9 now wears the handsome, suave stylings of the company's Kodo design language. We think it looks great, but feel free to disagree in Comments. The second-generation CX-9 is the perfect example of Mazda's growing interior design prowess. As is so often the case, it's not so much the style but the choice of materials that stands out. Nappa leather can be paired with real Japanese rosewood and aluminum accents to craft a cabin that feels far more expensive than what you might expect from Mazda. The quality is impressive, even on the pre-pre-production prototypes we tested (drive impressions coming soon). The other headline, aside from the gorgeous interior, is the powertrain. The heart and soul of the operation is a new 2.5-liter, turbocharged Skyactiv engine. Although it only produces a modest 250 horsepower, that figure is complemented by a whopping 310 pound-feet of torque. Importantly, torque is easy to access in the lower part of the rev range, with peak twist coming in at just 2,000 rpm. It drops off rather suddenly north of 4,000 rpm, but as Mazda tells it, most consumers rarely venture above that figure. Mazda expects the CX-9's core market to be perfectly happy with the robust low-end output. A six-speed automatic is responsible for doling out that grunt, and is meant to play nicely with the same i-Activ predictive all-wheel-drive system found in the CX-5 (although the two cars don't share any AWD components). Using 22 different sensors, the system measures road conditions 200 times every second and will even send up to half the engine's power to the rear axle. The entire car, meanwhile, rides on the same Skyactiv architecture as the CX-5 and Mazda6, meaning a multi-link rear suspension has been paired with MacPherson struts up front. Eighteen-inch wheels will be standard, although 20s will also be on offer. You can expect to hear much more on just what the new CX-9 is like to drive next week. Until then, enjoy the official images from Mazda, and keep an eye open for live shots from the LA debut, headed your way soon.

2019 Mazda CX-5 Turbo Drivers' Notes Review | More power, more love

The second-gen Mazda CX-5 has been on sale since 2017, but the big news for this year is the addition of a new turbocharged 2.5-liter inline-four. The engine — dubbed Skyactiv-G — is shared with the Mazda6 and the Mazda CX-9 three-row crossover and makes 227 horsepower and 310 pound-feet of torque on regular gas and up to 250 hp when running premium fuel. Fuel economy for the new engine is rated at 22 mpg city, 27 mpg highway and 24 mpg combined. The engine is only available with all-wheel drive, but the extra grunt means fuel economy is down from the naturally-aspirated 2.5-liter inline-four (24 city, 30 highway and 26 combined). The new engine is wrapped in the same familiar package we've seen for the past couple of years, but is exclusive to the range-topping Grand Touring Reserve and Signature trim levels. This particular test car was a Signature, which starts at $37,935 before options. For reference, a base, front-wheel drive CX-5 Sport starts at $25,395. Standard features on the CX-5 Signature include 19-inch wheels, LED lighting, rain-sensing wipers, leather seating, heated front and rear seats, a heated steering wheel, adaptive cruise control, proximity entry and push-button start, and a Bose audio system. Options on this Soul Red ($595) model are restricted to accessory items: $70 for a cargo mat, $125 for all-weather floor mats, $400 for illuminated door sills, $125 for a rear-bumper guard and $250 for a retractable cargo cover. The final MSRP comes in just below $40,000. Our contributor Ben Hsu had high praise for the CX-5 turbo in our recent first-drive review. Now the rest of us have had a crack at it. Editor-in-Chief Greg Migliore: I love the CX-5's looks and driving dynamics. It's a sporty Mazda tailored to the crossover segment. This one, done up in Soul Red Crystal Metallic (what a name) and Signature trim with smokey 19-inch wheels, looks great. The Skyactiv-G four-cylinder with 227 hp (on 87 octane) and 310 pound-feet of torque makes for a brisk driving experience. In Sport mode, it's almost more eager than I want it to be. The main downside is the interior. The materials are just fine, and the infotainment is a little clunky to use. It takes a few more moves than I'd like to change the radio station. Also, major demerits for not being able to put a rear-facing car seat in the middle. Considering young families are a target market for this, that is not ideal.