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Consumer Reports digs Mazda3, disses Jeep Cherokee

Consumer Reports has just rendered its verdict on two of the more important cars to launch this year - the Mazda3 and the Jeep Cherokee. Considering the value a "Recommended" rating carries with the public and the viciously competitive markets these two cars compete in, Consumer Reports' view could have some impact on their initial success.
For Mazda, that's a good thing. CR spoke quite highly of the Zoom-Zoom brand's compact sedan and hatch, testing both models, and citing the excellent fuel economy and snickety-snack manual shifter as high points. Downsides to the 3 included a ride that is agile but "nervous," a bit too much noise and a cramped back seat. Still, the 3 was good enough to earn its place in the ranks of the "Recommended."
The Jeep didn't fare quite so well, with CR calling the polarizing CUV "half-baked." Although both engines were tested, the magazine called the 2.4-liter four-pot underpowered and its nine-speed automatic unrefined and unresponsive. That's particularly damning, considering the 9AT's role in future Chrysler products, including the extremely important 200. Overall, the Cherokee missed out on the coveted "Recommended" rating.

Toyota/Mazda factory will reportedly be in Alabama or North Carolina

The Toyota/Mazda factory sweepstakes appear to be nearing a conclusion as Bloomberg and Automotive News are reporting the location has been narrowed down to either North Carolina or Alabama. The joint venture plant worth $1.6 billion would add 4,000 jobs to whichever state lands it. To even be considered, Toyota and Mazda have reportedly sought a $1 billion incentive package from interested states in the form of tax breaks and other support. At least 15 states had apparently been jockeying for the factory, including Mississippi, Illinois, Michigan, Ohio, Indiana, Texas and South Carolina. Toyota presently has an engine factory near Huntsville, Ala. The state is also currently home to Honda, Hyundai and Mercedes-Benz assembly plants. North Carolina currently does not have a car manufacturing plant. This would also represent Mazda's return to American manufacturing, as its present lineup of cars and crossovers is produced in Japan. The company had previously built cars in the United States along with its former partner Ford. Related Video:

Mazda's product roadmap after Skyactiv-X: diesel, rotary, hybrids, even EVs

When we first heard that Mazda had cleared the major hurdles on gasoline compression ignition, and were just tidying up the details with clear production intent, the first kneejerk thought was: That's it for Mazda's consumer diesel. In particular, the Skyactiv-D that was intended for sale in the U.S., only to be delayed for years by various regulatory roadblocks and other issues that Mazda is frustratingly (but understandably) vague on. At least, it'd die out at some point down the road once Skyactiv-X was widely available. It turns out that's not the case at all. Mazda will adopt an approach that becomes more and more electrified and diverse the closer you get to 2035. But internal combustion will play a deep and central role up to that point, and probably beyond. Before we get to what those different powertrains, diesel and electrified, will look like down the road, let's stop and think about Mazda's philosophy. It couldn't be more different from the approach of most manufacturers that are currently producing BEVs and hybrids, which are heavily incentivized by both the automakers and the government, both state and local, depending on the locality. Even with all that cash on top of the hood, the market penetration of electrified vehicles is low. Mazda's too small to lose money paying people to drive EVs and hybrids. Its risky solution (which is plucky, but has had mixed results) is to simply improve the internal combustion engine. It's achieved the best fleet average fuel economy in the U.S. already, using a range of direct-injection gas engines that are mostly naturally aspirated. A few tiny nods to electrification have been introduced, like i-eLoop regenerative braking and the Demio EV (a Japanese-market, last-generation Mazda2 with a 20kWh battery that was tested with a tiny rotary engine range extender). But the focus is on combustion, not electricity. And that focus isn't going away anytime soon. Mazda believes that pure gasoline, gasoline hybrid, and gasoline PHEV vehicles will remain the vast majority of vehicle sold through 2035. At that point, Mazda forecasts, BEV and fuel cell vehicles should make up about 15 percent of the total of Mazda's lineup. The remaining 85 percent will utilize some form of internal combustion engine. Now, that includes hybrids and even a small number of CNG/LPG cars. And these are global numbers, as well. There may be even fewer fuel cell and CNG/LPG vehicles sold here than abroad.