2005 Mazdaspeed Miata Mx-5 - Turbo on 2040-cars

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2018 Mazda6 2.5T First Drive Review | Smooth operator

ANN ARBOR, Mich. — We like driving Mazdas, even if it's not the Miata, because they've always got an underpinning spirit of enthusiasm that makes even the slowest Mazda3 or the heaviest CX-9 at least somewhat entertaining. So when Mazda announced the refresh of the Mazda6 for the 2018 model year, we perked up. A new engine and some other refinements are exciting, sure, but maybe more important is the redesigned interior. Mazda's interiors haven't always impressed, but over the years they've improved — and this generation of the Mazda6 up until now has been an example of that improvement. Fortunately, because they're fun to drive, we've been able to overlook some interior foibles. Much attention was paid to noise, vibration and harshness (NVH). The company says it made 70 changes, from tires to suspension geometry to sound deadening materials, in order to make the car more comfortable going down the road, while maintaining its fun driving dynamics, and none of them include active noise cancellation. Of course, the turbocharged version of the 2.5-liter Skyactiv-G engine should help with the fun. We got behind the wheel of the 2018 Mazda6 2.5T, in top-tier Signature trim, to drive it on some of our favorite Michigan roads. We were especially interested in figuring out whether the interior lived up to the hype, and whether the other refinements would dull the car's driving dynamics. Mazda seems like it's laying the groundwork to pushing its brand upmarket. With exterior design nailed down — the Mazda6 is a handsome sedan, and receives minor tweaks for 2018 to make it more so. In fact, this car is laden with the automotive equivalent of sex appeal (which some would just call sex appeal). It's absolutely magnetic. If you're not feeling it, check it out from a different angle; it'll change your mind. As we mentioned, the company has turned its attention to the experience inside the car, and in addition to new materials inside, it has a new top-tier Signature trim level, which Mazda refers to as "aspirational" — but at $35,640, it's not exactly out of reach. It's rare that we get into any sub-$40k car and start caressing the interior with both eyes and fingertips. It happens rarely – the last one was the Honda Clarity PHEV, which was a real surprise. The 2018 Mazda6 marks the second occasion. Both times we were taken completely off guard by it. The Mazda, though, has the exterior charm to match. The new seats are fantastic, too.

Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

First 2014 Mazda3 ad appears

If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we'd be forced to admit that we find the new 3 quite fetching our own selves.
To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.
Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3's dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback's dash-top - albeit one that doesn't look like a clear piece of glass. Take a look below, and while you're there, check out a just-released official video of the Mazda3's reveal in New York.