2003 Mazda Miata Shinsen Edition Only 26k Miles , Excellent Condition . on 2040-cars

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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

100th Anniversary 2020 Mazda MX-5 Miata announced for sale in the U.S.

The 100th Anniversary Special Edition Mazda MX-5 Miata will be sold in the U.S. When Mazda initially announced all of its 100th Anniversary vehicles, U.S. availability was still questionable for Mazda’s roadster. ThatÂ’s no longer the case, as the company announced all the details on the car today. ItÂ’s going to be based off the Grand Touring trim, so itÂ’s outfitted with the maximum amount of equipment. Those that purchase one will be able to choose from either the traditional soft top or an RF version. The soft top is red, while the RF gets a black-painted roof. Every last one of them will be painted in Snowflake White Pearl Mica and feature red accents throughout. Mazda plans on making them with both manual and automatic transmissions. We asked how many will be available, but Mazda told us it isn't sharing that information yet — limited edition Miatas tend to sell out quick. On the exterior, the front fender gets a “100 Years 1920-2020” badge. Wheel center caps for the 17-inch dark-silver wheels also have the 100th Anniversary logo on them, but thatÂ’s it for the exterior. The inside is where Mazda really had its fun. Full red leather seats and red carpeting pop and make this interior unlike any other Miata on sale today. Both the headrests and the floor mats feature 100th Anniversary logos, and as a finishing touch, Mazda put together a special 100th Anniversary key fob that is embossed with the same logo and comes presented in a special edition box. Since this car is based on the Grand Touring, you get performance goodies like Bilstein dampers, limited-slip differential, front shock tower brace and sport-tuned suspension. Of course, it needs the proper six-speed manual transmission to get all of that. From a cost perspective, you only pay a small price for the special edition car. With the soft top and six-speed manual, it totals $33,615. ThatÂ’s just $1,000 more than an identically-equipped regular MX-5 Grand Touring. An RF with the manual totals $36,370, which again, is just $1,000 more than the standard RF. The difference is the same with the automatic transmission Miatas. A soft top auto costs $34,140, while an automatic RF costs $35,695. Mazda says the special edition Miatas will be arriving in dealerships “later this year.” Related Video:

Hyundai, Mazda and Ford offering support to victims of Colorado flooding

Hyundai, Mazda and Ford have initiated programs to aid victims of the recent floods across Colorado. Hyundai is stepping in to give help directly to drivers, offering those with flood-damaged vehicles a $750 credit on a new Hyundai. "At this stressful time, the last thing flood victims should be concerned with is how they are going to replace their water-damaged or destroyed vehicles," Dave Zuchowski, executive vice president of Hyundai's American sales, said.
The Hyundai program will run from September 18 through the end of October, and will cover all citizens in counties declared disaster areas by FEMA. Residents will need to provide proof of residency and a letter from their insurance company describing the damage to their vehicle.
Mazda, on Friday, announced that it'd be donating $25,000 to the American Red Cross and a further $15,000 to the Humane Society of Boulder Valley, in the name of disaster relief. Mazda's President and CEO, Jim O'Sullivan, said, "The flooding across the states of Colorado, Texas and New Mexico has been absolutely devastating for not only the people living there but their four-legged loved ones as well. Mazda hopes that those in need can get the help they deserve through such great organizations as American Red Cross and Humane Society of Boulder Valley."