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Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.

2021 Mazda CX-9 Review | The driver's family crossover

So you need a big family SUV, but you really don't want one. You'd definitely miss driving your smaller, sportier car, and frankly, you'd rather not hold a grudge against your kid(s) and significant other for forcing you into some vast, cumbersome beast of an automotive pachyderm. Well, there might be a happy medium: the 2021 Mazda CX-9. The CX-9 may be a three row, seven-passenger crossover, but it prioritizes driving enjoyment and interior ambiance over providing maximum space and practicality. Now that does mean it has less cargo space than those vast, cumbersome beasts and bigger kids will struggle to fit in its third row. It also can seat only seven passengers. In that way, it's better to think of the CX-9 as a two-row SUV with a bonus row for rare occasions. Honestly, that's what most people use their three-row crossovers for anyway, and if that fits your needs, then the CX-9 is a great way to go. It's a rewarding, comfortable and capable people-hauler that doesn’t feel like a punishment for parenting.   What's new for 2021? Though largely unchanged from when this generation debuted for the 2016 model year, the Mazda CX-9 gets a few small but significant enhancements for 2021. Headlining these updates is an all-new infotainment system with a larger screen and more advanced rotary control system. It makes a big difference. Mazda also updated the design of the wheels and grille on the top-end CX-9 Signature, and now offers a Carbon Edition model that slots between the Touring and Grand Touring trims. The Carbon Edition adds "Polymetal Gray" exterior paint, gloss black door mirrors, a unique gloss black front grille and 20-inch black metallic aluminum alloy wheels. Inside, it adds red leather seats and black interior trim on the dash, door panels and handle bezels. What are the CX-9 interior and in-car technology like? The interior varies by trim level, but with Mazda making moves to grab customers from some of the luxury brands on its "path to premium," the higher grades do look and feel like a high-quality, comfortable place to spend time. There are some rally nice materials in use, depending on the trim level, including Nappa leather and something called Santos Rosewood. It's all laid out in a straightforward, traditional way though crafted with care and attention to detail. Mazda's tech interface, which had been a liability in the CX-9, is upgraded for 2021 to the same one featured in the smaller CX-30. The dashtop screen is large and easy to see.

Mazda CX-5 diesel gets EPA fuel economy ratings

Mazda has been promising that it will bring the Skyactiv-D diesel engine to the United States pretty much since the last Mazda6 redesign for the 2014 model year. And even in the wake of delay after delay, the company has insisted it will happen. Well, it looks like we may not be far from the fulfillment of this promise, since the EPA and DOT's FuelEconomy.gov website now has numbers for the diesel-powered Mazda CX-5. What's surprising, besides the existence of hard numbers, is that those numbers aren't actually that big of an improvement over the gas engine. In fact, highway numbers are the same as the gasoline versions. The front-drive CX-5 diesel gets 31 mpg on the highway, and the all-wheel-drive one gets 30 on the highway. The diesel does see improvements in the city. The front-drive model gets 28 mpg versus 25 for the gas equivalent. The all-wheel-drive model gets 27 mpg rather than 24 for the gasoline version. Also concerning is the fact that the CX-5 diesel isn't the only diesel in the segment. The Chevy Equinox is available with a diesel, too, and while city mpg is about the same, it can hit 38 mpg with all-wheel-drive and 39 with front-drive on the highway. With this in mind, Mazda will probably market the engine as more of a performance upgrade, and maybe something with a bit of extra towing capacity. This is because the engine is expected to make a bit over 170 horsepower and 310 pound-feet of torque. The power number is a smidge below that of the 187 from the 2.5-liter naturally aspirated gas engine, but the torque number is much higher than the gas engine's 186 pound-feet. We've also reached out to Mazda for comment on this development. A representative offered no further comment beyond the company staying committed to diesels. Related Video: