2000 Mazda Mx-5 Miata Base on 2040-cars

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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

2016 Mazda MX-5 Miata gets 25 percent fuel economy boost

Just days after revealing full pricing and specs for each trim level of the 2016 MX-5 Miata, Mazda is spilling the beans on the roadster's fuel economy. As it turns out, the numbers show an impressive boost over the previous generation. All 2016 Miatas in the US are equipped with a 2.0-liter four-cylinder that makes 155 horsepower and 148 pound-feet of torque. With a six-speed manual, the EPA estimates fuel economy of 27 miles per gallon city, 34 mpg highway and 30 mpg combined. Buyers choosing the six-speed automatic, which is a $1,075 option (that you should absolutely not choose), are expected to get 27 mpg city, 36 mpg highway and 30 mpg combined. Compared to the previous-gen model with a six-speed manual, these latest numbers represent a 25-percent improvement in mileage. The boost in economy for the Miata likely comes from a variety of sources. Underneath the hood is one of Mazda's latest Skyactiv engines, and the loss of around 150 pounds from the last gen helps too. Production of the latest version of the famous roadster is already underway, and they should start arriving at dealers in the late summer. 2016 MAZDA MX-5 MIATA FUEL ECONOMY IMPROVES DRAMATIC 25 PERCENT VERSUS OUTGOING MODEL 24/04/15 - Mazda's Flagship Roadster Highlights Improvements Displayed by SKYACTIV Technology - IRVINE, Calif., April 24, 2015 -- Lighter, quicker and more nimble than its predecessor, the 2016 Mazda MX-5 Miata demonstrates the power innovation can have when re-engineering a roadster from the ground up. In addition to all of the aforementioned improvements the 2016 MX-5 has, fuel economy can now be added to the list, with MX-5 achieving an EPA-estimated 27 mpg city/34 mpg highway/30 mpg combined when equipped with the standard SKYACTIV-MT six-speed manual transmission (EPA-estimated 27 mpg city/36 mpg highway/30 mpg combined when equipped with the six-speed automatic). This performance represents a 25-percent increase in fuel economy versus the 2015 MX-5's EPA-estimated fuel economy when paired with the outgoing model's available six-speed manual transmission, highlighting the benefits of SKYACTIV Technology. "SKYACTIV Technology is more than a catchphrase for Mazda; it's a total effort to increase efficiency, improve performance, safety and technology and instill each Mazda vehicle with a directness and responsiveness that's unmatched in the segments in which our vehicles compete," said Jim O'Sullivan, president and CEO, Mazda North American Operations.

2020 Mazda3 Review & Buying Guide | The connoisseur's choice

Completely redesigned last year, the 2020 Mazda3 pretty much carries over, continuing to be the connoisseur's choice for a compact car. For starters, its elegant sedan and unique hatchback body styles are considerably more stylish than expected for this segment. Park it next to a similarly priced Honda Civic or Toyota Corolla and people are likely to think you paid far more than you did. The same goes for the cabin, which is functional yet stylishly minimalist (if a bit cramped). Then there's the driving experience, which continues to delight those who value sharp responses and a driver-focused character. The switch to a less sophisticated rear suspension for this latest generation has dulled some of its corner-taking capability at the limit, but that's a low-percentile complaint. The bigger dynamic beef is perhaps that Mazda doesn't offer a hotter version in the vein of the Civic Si or VW GTI. Yet, that falls under the category of "wishes" not "problems," which the 2020 Mazda3 has scarcely few. Perhaps it won't be for everyone in the market for a compact car, but everyone should at least consider it.   What's new for 2020? After being completely redesigned last year, updates are light for 2020. The base trim level now comes standard with the Mazda i-Activsense suite of accident avoidance tech and driver aids that continue to be standard on every other trim level. 2019 Mazda3 AWD View 33 Photos What's the interior and in-car technology like? The interior quite simply makes you go "wow." A Honda Civic or Toyota Corolla, which are actually quite nice, look and feel like they should cost substantially less – especially when comparing top trim levels. Whatever trim level of 3 youÂ’re considering, however, the key to its wow factor is how the MazdaÂ’s design removes visual clutter by reducing switchgear and effectively hiding air vents and door handles. It just looks special. It's also functional. The steering wheel, which looks sensational, is an absolute treat to hold. There's considerable center console space and Mazda's tech interface, which had lagged behind its competition due to key usability issues, has been cleaned up. The dashtop screen is large and easy to see. The knob that controls it is large, not unlike BMW's iDrive, and ergonomically placed on the center console. It's not a touchscreen, though, as Mazda engineers determined that hunting for touch-operating icons can be distracting.