2000 Mazda Miata Ls Convertible 2-door 1.8l on 2040-cars

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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Turbo Mazda6 starts at $30,090, only base trim gets manual

We learned last fall that the 2018 Mazda6 is getting a slew of updates to its appearance and refinement, as well as introducing this generation's first turbocharged engine (may we never forget the old Mazdaspeed6). Now we know how much it will cost to get that 2.5-liter four-cylinder's 250 horsepower and 310 pound-feet of torque: $30,090. This is the base price of the Mazda6 Grand Touring, which is the entry trim level to this engine. In fact, the Grand Touring will only come with the turbo engine, as will the new Grand Touring Reserve and Signature trim levels. The base-level Sport trim and higher-level Touring will only come with the naturally aspirated 2.5-liter four-cylinder (187 hp, 186 lb-ft of torque) that now comes with cylinder-deactivation. Every Mazda6 will receive a comprehensive series of updates when it arrives at dealerships this April. The revised Sport, which comes with cloth manual seats, dual-zone climate control, 17-inch alloy wheels, LED headlights, blind-spot warning, rear-cross traffic assist and low speed automatic emergency braking, is only $5 more than the outgoing 2017.5 model for a new base price of $22,840. The optional automatic adds another $1,050 to the price. Moving up to Touring limits you to only the automatic transmission and adds 19-inch alloy wheels, leatherette upholstery, a power driver's seat, heated front seats, a sunroof, and rear air vents. It starts at $26,590, $455 more than the outgoing model with the optional automatic. Moving up to the Grand Touring brings us to the turbo engine. It also adds an 11-speaker Bose sound system, navigation, heated side mirrors, and an auto-dimming driver's mirror. It also gets shift paddles on the steering wheel, so although the turbo engine won't be available with a manual, there will be a way to conveniently shift gears. Its price is $30,090, and as a point of reference, the cheapest Honda Accord with the 2.0-liter turbocharged engine starts at $31,200 with either a manual or automatic transmission. The Grand Touring Reserve comes in at $32,590. This trim adds a heads-up display, rear spoiler, windshield wiper de-icers, heated steering wheel, heated rear seats, real leather upholstery, and power adjustment and ventilation for both front seats. The range-topping Signature starts at $35,640 and adds Nappa leather, UltraSuede trim, parking sensors, 360-degree camera views and a configurable instrument screen. Related Video: This content is hosted by a third party.

Midsize Sedan Comparison | Honda Accord vs. Toyota Camry vs. Mazda6

The rumors of the midsize sedan's death have been greatly exaggerated. The 2018 Honda Accord and 2018 Toyota Camry together moved more than 262,000 units through May of this year, which is still a ton of cars. Then again, both are down year-over-year despite being completely, and quite impressively, redesigned for 2018. So yes, the midsize sedan's grip on family transportation is weakening. Ford certainly thinks so, yet this change in consumer preferences comes at a time when the current crop of sedans is sensational. They're bigger and more powerful, yet also more efficient. Safety scores are impeccable. They even look better than ever. So before running out to score one of the bajillion little SUVs flooding the market, why not ponder this trio of midsize sedan all-stars that might actually work better? Over the course of three consecutive weeks we tested the 2018 Camry XSE V6, 2018 Accord Touring 2.0T and the perennial critical-darling 2018 Mazda6 Signature. The latter was thoroughly overhauled and, perhaps as such, bucked the segment trend by actually selling more in June this year. Each was a range-topping trim level with all the bells and whistles, plus the most powerful engine available. Really, you couldn't find cars closer in power, price and feature content. View 57 Photos Performance and fuel economy Toyota bucked the turbocharged trend by sticking with naturally aspirated engines for the 2018 Camry, and when it comes to its 3.5-liter V6, it's sure hard to argue with that decision. For starters, it produces 301 horsepower. Let that sink in for a moment. A 301-hp Toyota Camry. That crushes the others, while its 267 pound-feet of torque is only 6 less than the Accord. This is a strong, smooth engine that only gets better when you realize it matches the 26-mpg combined fuel economy of the others. Honda, meanwhile, followed the masses by switching to a turbocharged four-cylinder for the Accord's engine upgrade (and its base engine, for that matter). Though its 252 hp is considerably down on the Camry and its 271 lb-ft is only a smidgen more, the Accord's torque arrives earlier in the rev range without feeling overtly turbocharged. It also has 143 fewer pounds to contend with. When wrung out, this new 2.0-liter belts out a beautiful, typically Honda song made possible by the smart 10-speed automatic (the base 1.5-liter is paired to a CVT that results in more drone than mechanical music) that thankfully doesn't draw much attention to itself.