1999 Mazda Miata 89k Miles on 2040-cars

Auto blog

Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.

2014 Mazda3 officially rated at 30/41 mpg, priced from $16,945*

It's hard not to be smitten with the 2014 Mazda3; after all, just look at it. But beyond its slick lines, we found the new compact hatch to be a pretty remarkable steer, offering up good levels of comfort and refinement, not to mention functionality and engagement. Now, there's more reason to like the 2014 Mazda3, as we've just learned that the car will officially be rated at 30 miles per gallon city and 41 mpg highway.
That 30/41 rating is for the Mazda3 sedan fitted with the 2.0-liter Skyactiv-G inline four-cylinder engine and a six-speed automatic transmission. Opting for the manual transmission retains the 41-mpg highway number, but drops the city digits to 29. Hatchback models with the 2.0-liter engine achieve 29/40 mpg with the manual 'box and 30/40 with the automatic.
Mazda also offers a larger 2.5-liter inline-four in the 3, and while a six-speed automatic will be the only transmission available with this engine at launch, the automaker has confirmed that a manual is coming shortly. With the 6AT and 2.5, the Mazda3 sedan is rated at 28/39 mpg, or 29/40 with the company's i-Eloop regenerative braking system. Hatchback models shrink those numbers to 28/37 and 29/39 mpg, with and without i-Eloop, respectively.

Mazda struggles to meet demand on rising sales

For Mazda there's good and not-so-good news on the heels of strong US sales in 2012: demand is high - especially for the Mazda3, Mazda6 and CX-5 - but supply is low, TheDetroitBureau.com reports. That's partly because all Mazda production happens in Japan, since it ended its alliance with Ford and pulled out of a joint venture with the blue oval building cars in suburban Detroit last year.
In 2012, Mazda sales here jumped 26.4 percent, but 2013 sales through August have just been keeping pace with the overall US auto industry, increasing at a rate of 6.8 percent. Mazda North American Operations director of marketing and communications Jeremy Barnes says that sales have slowed because the company is facing challenges delivering products here.