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Mazda's game plan: Compression ignition, superchargers, EVs — and still fun to drive

Today, Mazda announced its new Sustainable Zoom-Zoom 2030 initiative. Dumb marketingspeak name aside, this is Mazda's general plan to make its cars more efficient while still keeping Mazda's fun-to-drive character. The most notable part of this announcement is Mazda's new Skyactiv-X engines and the addition of EVs and electrified powertrains starting in 2019. As we reported back in January, this new supercharged Skyactiv-X engine family will be the first to use high-compression ignition, or HCCI, rather than traditional spark plugs. Each year, fuel economy and CO2 emissions standards grow ever tighter. Each and every automaker around is looking for ways to improve both factors. Initially, most have chosen to downsize engines and add turbochargers. That's why Mazda's new Skyactiv-X engines are going to be so special. They essentially work like a diesel engine, using extremely high compression to ignite the fuel rather than the flame from a spark plug. Adding a supercharger rather than a turbo retains a smooth and immediate engine response. Look for a 10 to 30 percent increase in torque and a sizable boost in fuel economy. Mazda's engine already have some of the highest compression ratios around, but these new engines will push well into diesel territory. The biggest issue so far with gasoline compression ignition is controlling when the gasoline ignites. Mazda claims to have solved this issue, seamlessly moving from spark to compression ignition. This new plan comes 10 years after the first Sustainable Zoom-Zoom initiative was announced. With Sustainable Zoom-Zoom 2030, Mazda wants to focus on the Earth, society, and people. Together with the new engines, Mazda hopes to create a sustainable future that still involves engaging and fun-to-drive automobiles. First, Mazda wants to consider emissions over the entire life of a car. That means reducing emissions generated while building the car or fueling and charging a car in addition to those released while it's on the road. The goal is to reduce emissions to 50 percent of 2010 levels by 2030, and a 90 percent reduction by 2050. New electrified models will debut in 2019 in markets that have a high ratio of clean energy for power generation. Mazda's focus on society aims to improve safety with the Mazda Proactive Safety philosophy. Like with Skyactiv, this ethos goes far beyond simply improving an engine or adding new active safety technology.

Hyundai, Mazda and Ford offering support to victims of Colorado flooding

Hyundai, Mazda and Ford have initiated programs to aid victims of the recent floods across Colorado. Hyundai is stepping in to give help directly to drivers, offering those with flood-damaged vehicles a $750 credit on a new Hyundai. "At this stressful time, the last thing flood victims should be concerned with is how they are going to replace their water-damaged or destroyed vehicles," Dave Zuchowski, executive vice president of Hyundai's American sales, said.
The Hyundai program will run from September 18 through the end of October, and will cover all citizens in counties declared disaster areas by FEMA. Residents will need to provide proof of residency and a letter from their insurance company describing the damage to their vehicle.
Mazda, on Friday, announced that it'd be donating $25,000 to the American Red Cross and a further $15,000 to the Humane Society of Boulder Valley, in the name of disaster relief. Mazda's President and CEO, Jim O'Sullivan, said, "The flooding across the states of Colorado, Texas and New Mexico has been absolutely devastating for not only the people living there but their four-legged loved ones as well. Mazda hopes that those in need can get the help they deserve through such great organizations as American Red Cross and Humane Society of Boulder Valley."

Mazda to relocate its US offices into Irvine's tallest building

Mazda is the latest foreign automaker to be moving its North American headquarters. Only this time, it's not moving further south. Instead, the Japanese automaker is simply relocating to another facility in Irvine, CA. In a little over a year from now, Mazda North American Operations will move to 200 Spectrum Center Drive (pictured in the rendering at right), taking up five of the 21 floors in Orange County's tallest building for a total of over 100,000 square feet of office space. It'll also take up half the lobby with vehicles on display and the exclusive naming rights on the top of the building. The facility, designed by Pei Cobb Freed & Partners, boasts full glass walls from floor to ten-foot ceiling for uninterrupted 360-degree views. Mazda has been in its current US headquarters at 7755 Irvine Center Drive (pictured above) since 1987. The five-story building was specifically constructed for the purpose and was the tallest in Irvine at the time. Prior to that it was based in Compton from 1970. The move to the new facility is scheduled to take place in February, 2017. Mazda's announcement marks only the most recent of foreign automakers to relocate their North American headquarters. Toyota is moving to Texas, Subaru to Camden, Lotus to Ann Arbor, Daimler to Farmington Hills, and Mercedes-Benz to Atlanta (where Porsche recently relocated, as well). Cadillac also recently moved from GM's Renaissance Center in downtown Detroit to its new headquarters in New York. Hyundai and Kia also quarter their North American operations in Irvine, as does Aston Martin. Meanwhile Honda and Toyota (for the time being) are based less than an hour away in Torrance, and Mitsubishi halfway in between in Cypress. Though they no longer sell passenger cars in North America, Isuzu and Suzuki still operate their US bases in SoCal as well, in Anaheim and Brea, respectively – all municipalities located just south of Los Angeles. Nissan and Subaru also base their US operations outside of California, with head offices in Tennessee and New Jersey, respectively. Related Video: Mazda Set To Relocate North American Headquarters in 2017 - With 50 years of roots in Southern Calif., Irvine will remain 'home' for Mazda - IRVINE, Calif., Jan. 11, 2016 /PRNewswire/ -- Mazda North American Operations (MNAO) has spent the last three years bringing all-new, upscale vehicles to the U.S. and earning outstanding critical acclaim in the process.