1993 Mazda Miata Mx-5 In Naples, Fl on 2040-cars

Auto blog

Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Watch what happens inside a rotary engine

Since it looks like Mazda may very well revive the Wankel rotary engine as a range extender for electric cars, there's no better time to become reacquainted with the quirky internal-combustion engine. And there's hardly a better way to become reacquainted than by peering into a running rotary engine, which you can do with the video above. The video comes to us from the YouTube channel Warped Perception. The channel has already shown what happens inside a conventional internal-combustion piston engine by putting a clear cylinder head on top of a flathead engine. This new video shows off the rotary engine by adding a clear side to a tiny model-airplane engine, something that we weren't aware existed and are glad to know about now. Despite the tiny size, the engine is functionally almost exactly like the bigger versions you'll find in Mazdas from about 1967 to 2012. It has intake and exhaust ports on the edges of the rotor housing, and the triangular rotor swings about in a peanut-shaped housing. For maximum effect, jump to right around the 7:40 timestamp. This is the point at which a bit of acetylene is added to the air-fuel mix for a brighter flame. It's at this point that you can really see when the mixture combusts and how the pressure of the flame pushes the rotor to produce rotational motion. Each stage of the video does slow things down to make everything as clear as possible. Even if you already knew how rotary engines worked, it's still fascinating to watch, first because it's something you don't get to see usually, and also because of the engine's elegant simplicity. Related Video: Image Credit: YouTube / Warped Perception Weird Car News Mazda Technology Videos rotary rotary engine

Mazda teases electric car again with peek at interior

Mazda is again touting the new electric vehicle it plans to reveal at the Tokyo Motor Show, this time teasing it from the inside. A 15-second video homes in on features found on the center console, namely, the blocky shifter for the automatic transmission, a large, knurled rotary dial for infotainment control, and a smaller dial we'll assume is for volume control. As for what else we can make out, if we were to guess, we'd say the slick surface to the right of the shifter is a screen. It'll be interesting to see how Mazda designers filled the space between the seats, but we're surprised Mazda went with such a substantial shifter; this being an EV on a new, dedicated platform, designers could have minimized the focus on shifting and opened up a host of other uses.  A brief press release informs us that Mazda's worked to liberate the cabin from structural clutter, though. The brand says the interior is "designed to give occupants a feeling of being 'enveloped in openness,'" and that the "goal [is] to make spending time in the car a comforting experience that allows customers to be themselves." Empty spaces throughout the center console "create a connection between the driver and passenger seat areas," so perhaps what looks like a free-floating console demo section in the video is what the unit will look like in the car. Elsewhere, the EV will feature eco-friendly materials. The EV isn't expected to make it to America, its powertrain designed to satisfy residents of particularly dense urban environments. The running gear should stick close to the drivetrain developed for the e-TPV prototype, meaning a 35.5-kWh battery powering a single electric motor at the front axle producing 138 horsepower and 195 pound-feet of torque, and a single-speed transmission. Range is thought to be around 120 to 150 miles on a charge. The onboard charger can handle 6.6-kW home charging and 50-kW rapid charging. Eventually, a range-extender version with a rotary engine should join the lineup; Mazda said it chose a rotary because even though it's less efficient than competitors' ICE range extenders, it's so much quieter. The debut of what everyone expects to look like a crossover happens on Oct. 23.