1992 Mazda Mx-5 Miata on 2040-cars

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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Watch what happens inside a rotary engine

Since it looks like Mazda may very well revive the Wankel rotary engine as a range extender for electric cars, there's no better time to become reacquainted with the quirky internal-combustion engine. And there's hardly a better way to become reacquainted than by peering into a running rotary engine, which you can do with the video above. The video comes to us from the YouTube channel Warped Perception. The channel has already shown what happens inside a conventional internal-combustion piston engine by putting a clear cylinder head on top of a flathead engine. This new video shows off the rotary engine by adding a clear side to a tiny model-airplane engine, something that we weren't aware existed and are glad to know about now. Despite the tiny size, the engine is functionally almost exactly like the bigger versions you'll find in Mazdas from about 1967 to 2012. It has intake and exhaust ports on the edges of the rotor housing, and the triangular rotor swings about in a peanut-shaped housing. For maximum effect, jump to right around the 7:40 timestamp. This is the point at which a bit of acetylene is added to the air-fuel mix for a brighter flame. It's at this point that you can really see when the mixture combusts and how the pressure of the flame pushes the rotor to produce rotational motion. Each stage of the video does slow things down to make everything as clear as possible. Even if you already knew how rotary engines worked, it's still fascinating to watch, first because it's something you don't get to see usually, and also because of the engine's elegant simplicity. Related Video: Image Credit: YouTube / Warped Perception Weird Car News Mazda Technology Videos rotary rotary engine

2020 Mazda MX-5 Miata Suspension Deep Dive

Full disclosure: I’m a longtime Miata fan. And by longtime I mean since mid-1989, the year I obtained, through a series of fortunate connections, one of the three original Chicago auto show display cars. But this was no blatant attempt to butter up a journalist – I barely knew how to spell the word. At the time I worked for the Department of Defense and was racing SCCA showroom stock on the side. It was destined to be a racecar. I was assured itÂ’d be quick, but doubts surfaced when I arrived at MazdaÂ’s dealer training center to pick it up. “Oh, itÂ’s that cute Elan-looking thing,” I probably said. But my mind was utterly changed when I eyeballed its double-wishbone suspension and other cleverly engineered features hiding beneath its skin. In subsequent years of racing – and eventually restoring – that car, I spent uncountable hours being impressed by it. I can safely say that the new ND Miata (2016 - present) is the best yet. ItÂ’s lighter than it has been in 20 years, and thatÂ’s some trick considering the relentless march of safety requirements and expected convenience features. This car is actually 1.3 inches shorter from nose to tail than my NA Miata, but itÂ’s also 2.4 inches wider and rolls on a wheelbase that is 1.7 inches longer. But it is the suspension that has always made the Miata great. This look under the skin of a 2020 Mazda MX-5 shows why the ND is the best Miata in that arena, too. The fact that this is an RF model doesnÂ’t much matter one way or the other.   As it was the first time I laid eyes on one, things got off to a promising start as soon as I pulled a wheel off. ItÂ’s clear that this is no mere strut suspension, as we can see a coil-over shock and glimpses of aluminum.   The apparent stars of the show are the A-shaped upper wishbone (green arrow) and the L-shaped lower wishbone (white). Miatas have used this layout from Day One, but aluminum didnÂ’t enter the picture until the NC generation.   For 2020, Bilstein monotube shocks (green) come on the Club and Grand Touring models with a manual transmission. This setup was part of the GT-S option package in 2019. The standard shocks are also monotubes, but theyÂ’re not Bilsteins and theyÂ’re tuned a bit softer. The upper control arm (yellow) is mounted low down such that its ball joint (white) resides within the barrel of the front wheel.