1992 Mazda Miata Fm Turbo Sunburst on 2040-cars

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Mazda MX-5 Miata RF Luggage Test | How big is the trunk?

The Mazda Miata would not be my first choice for a road trip car. Would probably be in the bottom 10, in fact. The interior fits me like a coffin, the seats pinch my back and the amount of passenger legroom is laughable. It's not exactly the most serene car, either.  But hey, there are sadists out there who may want to venture somewhere in it. I work with some of them. So, as they were the ones who requested this, here is the answer to the question: how much luggage fits in the Miata's trunk? Alright, so on paper, the Miata RF has 4.48 cubic-feet of trunk volume. The regular soft top Miata, the one you should absolutely get instead, has 4.59. Does that different matter? Probably not. However, when talking about trunks in this diminutive size range, the shape is the ultimate factor. For instance, the Porsche 911's 4.6-cubic-foot frunk is basically the same as the Miata's, yet it's narrower and deeper. My BMW Z3's trunk is 5 cubic-feet, yet it's wider, longer and much shallower. On paper, they'd seem to be the same, but you can't fit the same items within them.  Usually, I'd now list all the bags I have to test, but dude, in the words of Jay Mohr in "Go" ... This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Go (8/8) Movie CLIP - It's a Miata (1999) HD   Here's what I could fit ...     This bag is 26 inches long, 16 wide, 11 deep and you'd have to check it in at the airport (remember those?!?). It BARELY fit inside the Miata. The ever-so-slightly larger gray version of this bag I have did not fit.   By contrast, it slid very easily into my Z3 and as you can see (below left), the remaining area was far more easily accessed due to the wider trunk opening. However, this bag wouldn't fit at all in the 911's frunk as the space isn't wide or long enough.      Alternatively, shown above, I could stack two carry-on roller bags (one 24L x 15W x 10D, the other 23L x 15W x 10D). This time, the tight fit came from height.    By contrast, these two would fit with room to spare in the deep 911 frunk as Zac Palmer discovered with his similarly sized bags (below left). They also fit in my Z3 (below right), but were side-by-side and just BARELY fit due to the trunk's much shallower depth. Basically, the Z3 was worst here.

2015 Mazda2 revealed ahead of Paris debut [w/videos]

Small cars may be big business, but the world's automakers don't seem to be in any particular rush to keep them fresh. The new Smart Fortwo unveiled yesterday replaces a model that's already been around for seven years, and based on a structure dating back to the late '90s. The new Opel Corsa revealed just last week replaces a model that had been around for eight years. And the Mazda2 has been on the market in its current form for seven years now, but not for much longer because Mazda has finally revealed its successor.
Set to be unveiled at the Paris Motor Show this October, the new Mazda2 follows the stylistic lead of the Hazumi concept remarkably close, from the sharply creased front end right down to the wheel design - bringing the supermini hatchback in line with the KODO design language that characterizes its bigger siblings: the Mazda3, Mazda6 and CX-5.
Although details released thus far are rather limited, and power will vary from one market to another, engine options center around a 1.5-liter four in both gasoline and diesel versions, joining the manual and automatic transmissions and the chassis itself under Mazda's Skyactiv technology umbrella. We wouldn't expect the diesel version to make it across the Pacific (or across the border from the plant that will build it alongside a new Toyota hatch in Mexico), but rumors have surfaced of a potential rotary hybrid. The new 2 will also include the company's MZD connectivity suite and i-Activsense safety technology.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.