1991 Mazda Miata Base Convertible 2-door 1.6l on 2040-cars

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2016 Mazda MX-5 Miata to be revealed on September 3 [w/video]

Now in its 25th year and on the market in its current form since 2005, the Mazda MX-5 Miata has been due for replacement for some time now. A mid-life facelift helped things along some in 2008, but the moment that roadster enthusiasts have been anxiously awaiting is almost upon us.
Mazda has now confirmed that the 2016 MX-5 will be officially unveiled on September 3 at Mazda Raceway Laguna Seca just ahead of the "Miatas at Mazda Raceway" event, where the Japanese automaker will also display "an array of heritage, concept and motorsports MX-5s," just as it did alongside the upcoming new roadster's Skyactiv chassis at the New York Auto Show.
Not to leave the European and Asian markets out of the fun, Mazda will simultaneously unveil the new Miata in Spain and Japan as well. But in the meantime you can view the teaser video and press release below to keep that excitement drummed up.

Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.

Better as a coupe | 2017 Mazda MX-5 Miata RF First Drive

The sun can kill you. It'll also make you hot and sticky and smelly. It's a real nasty thing despite, you know, making virtually all life on Earth possible. Now, apparently, despite these risks, there are those who enjoy driving around in their car being slowly baked alive by our local star. It's insanity, really, and that's not even mentioning the indignities your hair suffers at the merciless force of the wind. So convertibles, then, who needs 'em? Just take the Mazda MX-5 Miata. Wonderful little car, barrels of fun, but wouldn't it be better off with 100 percent less sun? Besides keeping your dermatologist out of business, a solid roof would also lead to less wind noise, greater structural rigidity, and better safety for the vampire population. Nothing but Ws on the board. Alas, the 2017 Mazda MX-5 Miata RF is not the ideal solution to this perfectly sane line of reasoning. It is not the BMW M Coupe or Porsche Cayman of Miatas. It's more like the 911 Targa of Miatas, although since its rear window lowers, the most accurate analogy would be the Honda Civic del Sol of Miatas. Feel free to put that on a billboard. Admittedly, it's a pretty neat bit of engineering and design, and despite the incredibly flattering comparison above, it is accurate to describe its overall look and concept as unique. RF stands for "Retractable Fastback," which is an on-the-nose description. With the entire roof mechanism in place, it does indeed resemble a fastback in profile. From a rear-three-quarter view, that fastback is revealed instead to be buttress panels with a longer deck and a verticalish window placed between them. The Ferrari 575M Superamerica would be another point of reference, but the Miata RF is far better realized. It's particularly impressive how Mazda's designers managed to carefully reshape the Miata's rear quarters to fit and conceal the buttresses' cut line. From most angles, there's no indication that they're anything other than contiguous with the rest of the car. The little black panels that look like darkened windows at first glance are less successful, but they're also clearly necessary to create the desired buttress look and to conceal the roof mechanicals beyond. Ah yes, the compact mechanicals that make the fastback retractable and subject you to the sun's wrath.