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Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier

2020 Mazda6 starts at $24,920, $200 more than 2019 model year

Mazda increased the price of all five trims of the 2020 Mazda6 by $200. The entry-level Mazda6 Sport starts at $24,000 before $920 destination charge ($965 in Alaska), for a total of $24,920. The only changes for next year are a new key fob likely copying the black and shiny metal unit from the Mazda3, and a new Signature badge likely in the form of the elemental "Sg" pulled from the CX-5 Signature model. The three Premium Paint choices carry over, with the same prices: Snowflake White Pearl Mica for $200, Machine Gray Metallic for $300, and Soul Red Crystal Metallic for $595. Prices of the other four trims run:  Mazda6 Touring $27,580 Mazda6 Grand Touring $30,620 Mazda6 Grand Touring Reserve $33,120 Mazda6 Signature $36,220 We're awaiting word on the arrival of all-wheel drive and the 2.2.-liter turbodiesel fitted to the CX-5. In the CX-5, that engine makes 168 horsepower and 290 pound-feet of torque. An AWD Mazda6 showed up in paperwork filed with the National Highway Traffic Safety Administration in January 2018, spy shots of a diesel-powered sedan followed in May that year, and Mazda mentioned the oil-burner again in April this year. For the time being, power for the 2020 Mazda6 will continue to be sent to the front axle through a six-speed automatic — Mazda eliminated the six-speed manual for the 2019 model year. The Sport and Touring trims come with a 2.5-liter four-cylinder that makes 187 hp and 186 lb-ft. The Grand Touring, Grand Touring Reserve and Signature raise that to a turbocharged 2.5-liter four-cylinder with 227 hp on 87 octane gas, or 250 hp on 93 octane, and 310 lb-ft.

Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.