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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

2020 Mazda CX-9 gets more torque and second-row captain's chairs

The 2020 Mazda CX-9 is here, and it’s even more enticing than the 2019 model year SUV. ItÂ’s not a full redesign, but Mazda shook up the features list to make it more competitive with other three-row crossovers. Most notable (arguably) of all changes comes from a small increase in torque — the 2.5-liter turbocharged four-cylinder gets bumped from 310 pound-feet of torque to 320 pound-feet. Horsepower remains the same at 250 horses. Those figures are only applicable when using 93 octane fuel. They go down to 227 horsepower and 310 pound-feet of torque when on 87. Another new feature is an off-road traction assist button, replacing the traction control button. This new feature is meant to help when navigating rougher terrain. HereÂ’s how Mazda describes its function: “When the diagonal wheels lose traction, off-road traction assist will stop reducing the engine torque and increases the brake force on the wheels without traction. This transfers power to the wheels still on the ground to help allow the vehicle to regain traction and continue the drive.” WeÂ’ll be interested to see how this helps the CX-9 on a snowy Michigan winter day soon. The number of standard features on the base Sport trim is up, too. Now all CX-9s get heated front seats, a power driverÂ’s seat, rain-sensing windshield wipers, heated outside mirrors and auto high-beams. Additionally, Mazda made its full suite of i-Activsense safety features standard. This includes adaptive cruise control, lane-keep assist and other driver assistance niceties. Mazda is also adopting the new key fob design of the Mazda3 for the CX-9. Optional on the Touring and Grand Touring are second-row captainÂ’s chairs. Previously, Mazda only offered bench style seating for the CX-9, so this addition could be a huge turn-on for some folks in this segment. The chairs have armrests, and the lack of a center pull-down means Mazda had to redesign its cupholder layout in back. In CX-9s equipped with the chairs, the cup holders and USB ports are now integrated into the backside of the front center console. If you opt for the captainÂ’s chairs in the Grand Touring or Signature trims, the seats are heated.  Pricing does increase a fair amount for the 2020 CX-9. A base front-wheel drive Sport is now priced at $34,835 including destination, a $1,510 increase from last yearÂ’s base price. The top of the range only got $750 more expensive, though, as the Signature starts at $47,160.

Mixed sales results, but automaker stocks rise on need for cars in Houston

DETROIT — The Big Three Detroit automakers on Friday reported better-than-expected August sales and issued optimistic outlooks for demand as residents of the Houston area replace flood-damaged cars and trucks after Hurricane Harvey, sending their stocks higher. General Motors, Ford and Fiat Chrysler posted mixed August U.S. sales, with GM up 7.5 percent and Ford and Fiat Chrysler down. Japanese automaker Toyota improved sales by nearly 7 percent, while Honda fell 2.4 percent. Still, analysts focused on the potential for Detroit automakers to cut inventories and stabilize used vehicle prices as residents of Houston, the fourth largest city in the United States, are forced to replace tens of thousands, perhaps hundreds of thousands, of vehicles after the devastation from Hurricane Harvey. Mark LaNeve, Ford's U.S. sales chief, told analysts on Friday that following Hurricane Katrina in 2005 "we saw a very dramatic snapback" in demand. That said, Ford sales fell 2.1 percent in August. It sold 209,897 vehicles in the United States, compared with 214,482 a year earlier. Sales were down 1.9 percent in the Ford division and off 5.8 percent at Lincoln. Demand was down for cars, crossovers and SUVs. It was not clear how many vehicles in the Houston area will be scrapped, LaNeve said, saying he had seen estimates ranging from 200,000 to 400,000 to 1 million. Ford's Houston dealers may have lost fewer than 5,000 vehicles in inventory, he said. Ford is the No. 1 automaker in the Houston market, with 18 percent share, according to IHS Markit. The company plans to ship used vehicles to Houston dealers and has "every indication we would have to add some production" of new vehicles to meet demand, LaNeve said. Investor concerns about inventories of unsold vehicles and falling used car prices have weighed on Detroit automakers' shares most of this year. Now, automakers can anticipate a jolt of demand from a big market that is a stronghold for Detroit brand trucks and SUVs. "It's got to be a positive for the industry," LaNeve said. Investors appeared to agree. GM shares rose as much as 3.3 percent to their highest since early March. Ford increased 2.8 percent at $11.34, and Fiat Chrysler's U.S.-traded shares were up 5.2 percent $15.91, hitting their highest in more than five years. GM reported a 7.5 percent increase in U.S. auto sales in August, helped by robust sales of crossovers across its four brands.