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Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

2019 Mazda CX-3 small crossover will start at $21,365

The figures are in for the 2019 Mazda CX-3 subcompact crossover, which will start at $21,365 when it arrives in showrooms later this month. That's $280 above the outgoing model, including a $975 destination and handling fee. Fuel economy figures are also now in from the EPA. When equipped with front-wheel drive, the 2019 CX-3 gets 29 miles per gallon in the city and 34 on the highway for a combined 31 mpg. The all-wheel-drive version is rated at 27 mpg in the city, 32 on the highway and 29 combined. Which are ... exactly the same figures as the outgoing version (so much for the promised fuel economy improvements). We detailed most of what's new about the 2019 version back in March at the New York Auto Show. Mostly, they're non-cosmetic changes: The carryover 2.0-liter Skyactiv four-cylinder picks up a couple more horsepower and pound-feet of torque for 148 total horsepower and 146 pound-feet of torque, joining a six-speed automatic transmission with manual-shift and sport modes. It also gets Mazda's G-Vectoring Control driving technology, a sportier, retuned suspension and improvements to make the driving experience quieter and more refined. Mazda says it's also added an electronic parking brake, which necessitated a redesign of the center console and armrest, adding storage space, and it redesigned the front seats and added a new rear armrest with built-in cupholders. Standard features include a new direct tire-pressure monitoring system and blind-spot monitoring with rear cross-traffic alert, two USB ports, a rearview camera, hands-free Bluetooth calling and audio pairing capability, and the 7-inch Mazda Connect full-color infotainment and diagnostic display, controllable via voice command or control knob. The new Sport i-ACTIVSENSE Package of safety technologies is available for an extra $1,100. It adds features including smart city braking support with pedestrian detection, lane departure warning, radar cruise control with stop-and-go function, LED headlights and LED combination tail lights. Other trim levels include Touring, which adds 18-inch wheels and keyless entry, and the top-level Grand Touring, which starts at $26,720 and $28,120 for front- and all-wheel-drive configurations, respectively. Grand Touring includes the Sport i-ACTIVSENSE Package, plus Parchment or black full-leather seating with high-gloss pleated piping and chrome accents on the front bumper and side sills, among other features.

Kiwi seniors accidentally lock themselves in Mazda3 for 13 hours, nearly die

It's an over-played trope that senior citizens are bad with technology. Its regular use as a comedic device, though, overshadows a more dire circumstance that comes when elderly citizens are paired with gizmos and gadgets they don't fully understand. A couple from New Zealand spent the night in their new, smart-key-equipped Mazda3 after thinking they'd locked themselves in, in what The Otago Daily Times called "a series of 'Murphy's Law' events." The two thought the car wouldn't function without the key fob, which had accidentally been left outside of the car, along with the owner's manual. That, along with the combination of stress, darkness and a lack of overall information about the car nearly killed Mollieanne and Brian Smith. After thinking they'd become trapped, the Smiths, 65 and 68, respectively, tried honking the horn to alert neighbors – it was Guy Fawkes Night, so the sound was drowned out by fireworks – and even took the Mazda's jack to a window in their attempt to escape. When they were discovered and freed 13 hours later, Mrs. Smith was unconscious and Mr. Smith was having trouble breathing, with emergency crews telling the couple another half hour in the car would have killed them. Mr. Smith later told The Otago Daily Times he was "very methodical," but couldn't figure out how to unlock the car. "Once I found out how simple it was to unlock it I kicked myself that I did not find the way out," the 68-year-old told The Times. "I had this mind-set that I did not have the transponder [so I could not get out]." Mazda New Zealand pointed out that is not the case. "It's not a design flaw with the car," Mazda New Zealand General Manager Glenn Harris told The Times. "What we have said to the [dealership] network is, with new technologies, don't forget to show customers how to use them in their entirety [and] how to override them. There is always a manual process to override them." Featured Gallery 2014 Mazda3 Hatchback View 9 Photos News Source: Otago Daily TimesImage Credit: Mazda Auto News Mazda Safety Hatchback Economy Cars mazda mazda3