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Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv

'Gran Turismo Sport' Super Bundle comes with a real Mazda Miata

"Gran Turismo Sport" is now on sale (stay tuned for a full review in the near future), and as with most video games now, there are basic versions and those that come with a few extras. For instance, in the United States there's a Limited Edition version that includes the full game, plus a metal box, several Group B rally cars and a couple of prototype cars unlocked, as well as 1,000,000 credits available at the start. It's a pretty meager special edition compared with the "Gran Turismo Sport" Super Bundle on offer in Taiwan, though. The Super Bundle lives up to its name primarily because it comes with a real, drivable Mazda MX-5 Miata. It comes in Soul Red and features custom Gran Turismo vinyl graphics. On top of that, the bundle comes with a Bravia 4K HDR OLED TV, a Playstation 4 Pro, Playstation VR, a year of Playstation Plus (the online multiplayer service), a Thrustmaster T-GT steering wheel controller, and an Apiga AP1 racing seat for playing the game. Oh, and of course it comes with a copy of the game. Funny enough, this isn't the first time a car has been offered as part of a video game bundle. When " Grid 2" launched a few years ago, the developer, Codemasters, partnered with BAC to sell a Mono edition. This special edition of the game came with a real life BAC Mono with "Grid 2" livery. There's no such thing as a free lunch, or a free car for that matter. At current exchange rates, the " Gran Turismo Sport" Super Bundle costs just shy of $46,300. Now that's a much more affordable proposition than the " Grid 2" BAC Mono package, which rang in at about $189,000, though the Miata is a much more affordable car with less performance. Americans shouldn't be disappointed the " Gran Turismo Sport" Super Bundle isn't available here, though. This is because the Super Bundle can be re-created here for much less money. Every item in the bundle plus a Miata Sport with a manual transmission and the Soul Red paint would come to a little under $32,000, a savings of over $14,000. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2016 Mazda MX-5 Miata gets 25 percent fuel economy boost

Just days after revealing full pricing and specs for each trim level of the 2016 MX-5 Miata, Mazda is spilling the beans on the roadster's fuel economy. As it turns out, the numbers show an impressive boost over the previous generation. All 2016 Miatas in the US are equipped with a 2.0-liter four-cylinder that makes 155 horsepower and 148 pound-feet of torque. With a six-speed manual, the EPA estimates fuel economy of 27 miles per gallon city, 34 mpg highway and 30 mpg combined. Buyers choosing the six-speed automatic, which is a $1,075 option (that you should absolutely not choose), are expected to get 27 mpg city, 36 mpg highway and 30 mpg combined. Compared to the previous-gen model with a six-speed manual, these latest numbers represent a 25-percent improvement in mileage. The boost in economy for the Miata likely comes from a variety of sources. Underneath the hood is one of Mazda's latest Skyactiv engines, and the loss of around 150 pounds from the last gen helps too. Production of the latest version of the famous roadster is already underway, and they should start arriving at dealers in the late summer. 2016 MAZDA MX-5 MIATA FUEL ECONOMY IMPROVES DRAMATIC 25 PERCENT VERSUS OUTGOING MODEL 24/04/15 - Mazda's Flagship Roadster Highlights Improvements Displayed by SKYACTIV Technology - IRVINE, Calif., April 24, 2015 -- Lighter, quicker and more nimble than its predecessor, the 2016 Mazda MX-5 Miata demonstrates the power innovation can have when re-engineering a roadster from the ground up. In addition to all of the aforementioned improvements the 2016 MX-5 has, fuel economy can now be added to the list, with MX-5 achieving an EPA-estimated 27 mpg city/34 mpg highway/30 mpg combined when equipped with the standard SKYACTIV-MT six-speed manual transmission (EPA-estimated 27 mpg city/36 mpg highway/30 mpg combined when equipped with the six-speed automatic). This performance represents a 25-percent increase in fuel economy versus the 2015 MX-5's EPA-estimated fuel economy when paired with the outgoing model's available six-speed manual transmission, highlighting the benefits of SKYACTIV Technology. "SKYACTIV Technology is more than a catchphrase for Mazda; it's a total effort to increase efficiency, improve performance, safety and technology and instill each Mazda vehicle with a directness and responsiveness that's unmatched in the segments in which our vehicles compete," said Jim O'Sullivan, president and CEO, Mazda North American Operations.