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Dealers think Mazda's new Mexico plant will increase Mazda3 sales by 20%

Mazda3 sales in the US were down about 15 percent last year to a total of 104,713 units. According to a report from Automotive News, though, the slowdown in sales has been due more to production constraints than demand.
Good news for Mazda dealers, then, that a new plant in Salamanca, Mexico has just come online. Tom Carey, chairman of Mazda's national dealer council, told AN, "We're going to be in good shape because of that Mexico inventory." If estimates prove accurate, sales of the Mazda3 will increase by about 20 percent when the new plant begins production this month.
If those lofty projections come to pass, Mazda will reportedly be on track to exceed 300,000 total sales in the US in 2014, which would represent the brand's highest figures since its 375,000-unit peak in 1994. The brand hopes to sell more than 400,000 vehicles in the US by 2016, and with well-received products like the latest 3 and Mazda6 sedan, such expectations seem quite possible.

2021 Mazda3 Turbo vs. VW GTI | How the hot(ish) hatches compare

For the first time since 2013, Mazda is offering a hopped-up version of its compact hatchback and sedan, the Mazda3. But instead of the rip-snorting “wild child” of yore, this new 2021 Mazda3 Turbo is designed to provide impressive performance while being mature and livable. That sounds rather like the philosophy behind the ur-hot hatch, the 2021 Volkswagen GTI. Not only that, but they have similar performance at similar prices. And having driven both fairly recently, we figured there was no better time to have a look at their specs, talk about our impressions, and show you how they compare. Performance and Driving Impressions Both the Mazda and the VW come packing turbocharged four-cylinder engines, but going deeper reveals quite a few differences. The Mazda, with an extra 500 cc of displacement, makes the most power, and far and away the most torque. Its engine has a very different character to the VWÂ’s, though. The Mazda builds boost and power in an incredibly smooth and linear manner, so much so that it almost feels like a naturally aspirated engine. ItÂ’s precise and predictable, though it does lack a certain exhilaration. The GTI has that missing exhilaration thanks to a more noticeable rush of boost once the turbo is spooled up. ItÂ’s a stronger-feeling engine than the numbers suggest, too. If you donÂ’t keep the revs up, though, youÂ’ll find the GTI feeling a little slow at first until you have full boost. Both cars have very different drivetrains. The Volkswagen has the transmission advantage with your choice of either a six-speed manual or seven-speed dual-clutch automatic. The manual is one of the better VW units with solid, snickety gates and reasonably short throws. The dual-clutch transmission offers incredibly smooth and wickedly quick shifts, but there's obviously less driver involvement. Both are a step up from the MazdaÂ’s more conventional six-speed automatic, the only option available. While it has decent shift logic, itÂ’s sluggish, particularly compared with the VW automatic. The advantage shifts when getting to the drive wheels. The Mazda features all-wheel drive, and it actively changes its torque split. It makes it easy for all that torque to get to the ground, mitigates torque steer, and helps give the car a neutral balance even under hard throttle. The GTI is only available with front-wheel drive.

Mazda to relocate its US offices into Irvine's tallest building

Mazda is the latest foreign automaker to be moving its North American headquarters. Only this time, it's not moving further south. Instead, the Japanese automaker is simply relocating to another facility in Irvine, CA. In a little over a year from now, Mazda North American Operations will move to 200 Spectrum Center Drive (pictured in the rendering at right), taking up five of the 21 floors in Orange County's tallest building for a total of over 100,000 square feet of office space. It'll also take up half the lobby with vehicles on display and the exclusive naming rights on the top of the building. The facility, designed by Pei Cobb Freed & Partners, boasts full glass walls from floor to ten-foot ceiling for uninterrupted 360-degree views. Mazda has been in its current US headquarters at 7755 Irvine Center Drive (pictured above) since 1987. The five-story building was specifically constructed for the purpose and was the tallest in Irvine at the time. Prior to that it was based in Compton from 1970. The move to the new facility is scheduled to take place in February, 2017. Mazda's announcement marks only the most recent of foreign automakers to relocate their North American headquarters. Toyota is moving to Texas, Subaru to Camden, Lotus to Ann Arbor, Daimler to Farmington Hills, and Mercedes-Benz to Atlanta (where Porsche recently relocated, as well). Cadillac also recently moved from GM's Renaissance Center in downtown Detroit to its new headquarters in New York. Hyundai and Kia also quarter their North American operations in Irvine, as does Aston Martin. Meanwhile Honda and Toyota (for the time being) are based less than an hour away in Torrance, and Mitsubishi halfway in between in Cypress. Though they no longer sell passenger cars in North America, Isuzu and Suzuki still operate their US bases in SoCal as well, in Anaheim and Brea, respectively – all municipalities located just south of Los Angeles. Nissan and Subaru also base their US operations outside of California, with head offices in Tennessee and New Jersey, respectively. Related Video: Mazda Set To Relocate North American Headquarters in 2017 - With 50 years of roots in Southern Calif., Irvine will remain 'home' for Mazda - IRVINE, Calif., Jan. 11, 2016 /PRNewswire/ -- Mazda North American Operations (MNAO) has spent the last three years bringing all-new, upscale vehicles to the U.S. and earning outstanding critical acclaim in the process.